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OpenPay Brand Identity

A complete profile of OpenPay's visual system — colors, typography, components, and personality — extracted from https://www.getopenpay.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#133024
Accent
#5CFF98
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from https://www.getopenpay.com/.

primary
#133024
rgb(19, 48, 36)
secondary
#102D21
rgb(16, 45, 33)
accent
#5CFF98
rgb(92, 255, 152)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#133024
rgb(19, 48, 36)
link
#133024
rgb(19, 48, 36)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Inter
Inter, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

OpenPay logo
Logo
OpenPay favicon
Favicon
OpenPay social image
Social Card

UI Components

Live previews rendered using OpenPay's actual button styles.

buttonPrimary
background #5CFF98 textColor #133024 borderColor #5CFF98 borderRadius 50px shadow none
buttonSecondary
background #E8ECE5 textColor #133024 borderRadius 32px shadow none

Brand Personality

Tone: modern Energy: medium Audience: businesses looking for subscription management solutions

OpenPay Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is OpenPay's primary brand color?

OpenPay's primary brand color is #133024. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does OpenPay use?

OpenPay uses #5CFF98 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does OpenPay use?

OpenPay uses Inter as the primary typeface across body and headings.

Does OpenPay use a light or dark theme?

OpenPay's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find OpenPay's logo?

OpenPay's logo is available directly on their site (https://www.getopenpay.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.getopenpay.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by OpenPay.

Methodology

Brand data on this page was extracted from https://www.getopenpay.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by OpenPay.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#133024",
    "secondary": "#102D21",
    "accent": "#5CFF98",
    "background": "#FFFFFF",
    "textPrimary": "#133024",
    "link": "#133024"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44.8px",
      "h2": "47.6px",
      "body": "21px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5CFF98",
      "textColor": "#133024",
      "borderColor": "#5CFF98",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E8ECE5",
      "textColor": "#133024",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/670a0f171988f84464981395/673543e085a5e169a26928b2_OpenPay%20Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/670a0f171988f84464981395/673543782728f5babcb47b13_OpenPay%20OpenGraph.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'OpenPay'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": ".button1 {\n    position: relative;\n    overflow: hidden;\n    background-color: #5cff98; /* Initial b",
      "reasoning": "Button #3 has a vibrant green background (#5CFF98), which is the brand color, making it the most prominent and likely primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Learn more",
      "reasoning": "Button #0 has a different background color (#E8ECE5) and serves as a secondary action with the text 'Learn more'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses looking for subscription management solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'OpenPay'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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