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Osmo Brand Identity

A complete profile of Osmo's visual system — colors, typography, components, and personality — extracted from https://www.osmo.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#3898EC
Accent
#0082F3
Body Font
Sequel Sans
Heading
Sequel Sans

Color Palette

Brand palette extracted from https://www.osmo.ai/.

primary
#3898EC
rgb(56, 152, 236)
secondary
#3467E5
rgb(52, 103, 229)
accent
#0082F3
rgb(0, 130, 243)
background
#ECEBEA
rgb(236, 235, 234)
textPrimary
#000000
rgb(0, 0, 0)
link
#0082F3
rgb(0, 130, 243)

Typography

Each font links to its Google Fonts page where available.

primary
Sequel Sans
Sequel Sans Google Fonts →
heading
Sequel Sans
Sequel Sans Google Fonts →
Sequel Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Osmo logo
Logo
Osmo favicon
Favicon
Osmo social image
Social Card

UI Components

Live previews rendered using Osmo's actual button styles.

buttonPrimary
background #242424 textColor #FFFFFF borderRadius 6px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

Osmo Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Osmo's primary brand color?

Osmo's primary brand color is #3898EC. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Osmo use?

Osmo uses #0082F3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Osmo use?

Osmo uses Sequel Sans as the primary typeface across body and headings.

Does Osmo use a light or dark theme?

Osmo's primary site uses a light color scheme, with a background of #ECEBEA.

Where can I find Osmo's logo?

Osmo's logo is available directly on their site (https://www.osmo.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.osmo.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Osmo.

Methodology

Brand data on this page was extracted from https://www.osmo.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Osmo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sequel Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#3467E5",
    "accent": "#0082F3",
    "background": "#ECEBEA",
    "textPrimary": "#000000",
    "link": "#0082F3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sequel Sans",
      "heading": "Sequel Sans"
    },
    "fontStacks": {
      "heading": [
        "Sequel Sans",
        "sans-serif"
      ],
      "body": [
        "Sequel Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Sequel Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "42px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#242424",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/64b18fc2c5707ae734c1f756/64c81f12c20cae045c7bbc7c_osmo-logo-dark.svg",
    "favicon": "https://cdn.prod.website-files.com/64b18fc2c5707ae734c1f756/64c2b8e65d78d863423cd202_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/64b18fc2c5707ae734c1f756/69ab32f7a166d8c2735088aa_OSMO_Website_Thumbnail_2026.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Osmo'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Subscribe",
      "reasoning": "The 'Subscribe' button is likely the primary CTA due to its action-oriented text, suggesting user engagement and conversion. It shares the same color as the 'Our Team' button, but 'Subscribe' is more aligned with typical primary actions."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same color, making it impossible to select a secondary button with a different background color."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Osmo'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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