Home · Branding · Pacific Fusion

Pacific Fusion Brand Identity

A complete profile of Pacific Fusion's visual system — colors, typography, components, and personality — extracted from https://www.pacificfusion.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#9CA3AF
Accent
#1C48D9
Body Font
SuisseIntl
Heading
SuisseIntl

Color Palette

Brand palette extracted from https://www.pacificfusion.com/.

primary
#9CA3AF
rgb(156, 163, 175)
accent
#1C48D9
rgb(28, 72, 217)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#1C48D9
rgb(28, 72, 217)

Typography

Each font links to its Google Fonts page where available.

primary
SuisseIntl
SuisseIntl Google Fonts →
heading
SuisseIntl
SuisseIntl Google Fonts →
SuisseIntl, Helvetica, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Pacific Fusion logo
Logo
Pacific Fusion favicon
Favicon
Pacific Fusion social image
Social Card

Brand Personality

Tone: professional Energy: medium Audience: environmentally conscious businesses and individuals

Pacific Fusion Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Pacific Fusion brand asset featured on newmexico.pacificfusion.com
Image: images.squarespace-cdn.com
Source: newmexico.pacificfusion.com
Pacific Fusion brand asset featured on pacificfusion.com
Image: pacific-fusion.transforms.svdcdn.com
Source: pacificfusion.com
Pacific Fusion brand asset featured on newmexico.pacificfusion.com
Image: images.squarespace-cdn.com
Source: newmexico.pacificfusion.com
Pacific Fusion brand asset featured on pacificfusion.com
Image: pacific-fusion.transforms.svdcdn.com
Source: pacificfusion.com
Pacific Fusion brand asset featured on pacificfusion.com
Image: pacific-fusion.transforms.svdcdn.com
Source: pacificfusion.com
Pacific Fusion brand asset featured on pacificfusion.com
Image: pacific-fusion.transforms.svdcdn.com
Source: pacificfusion.com

Frequently Asked Questions

What is Pacific Fusion's primary brand color?

Pacific Fusion's primary brand color is #9CA3AF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Pacific Fusion use?

Pacific Fusion uses #1C48D9 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Pacific Fusion use?

Pacific Fusion uses SuisseIntl as the primary typeface across body and headings.

Does Pacific Fusion use a light or dark theme?

Pacific Fusion's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Pacific Fusion's logo?

Pacific Fusion's logo is available directly on their site (https://www.pacificfusion.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.pacificfusion.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pacific Fusion.

Methodology

Brand data on this page was extracted from https://www.pacificfusion.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Pacific Fusion.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/pacific-fusion.json GET /branding/pacific-fusion/llms.txt 
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "SuisseIntl",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "accent": "#1C48D9",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#1C48D9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SuisseIntl",
      "heading": "SuisseIntl"
    },
    "fontStacks": {
      "heading": [
        "SuisseIntl",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "SuisseIntl",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "SuisseIntl",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": 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    "selectedIndex": 0,
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    "confidence": 0.95,
    "source": "llm"
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  "personality": {
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    "targetAudience": "environmentally conscious businesses and individuals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, which strongly indicates it is the main brand logo for Pacific Fusion.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}

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