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Parloa Brand Identity

A complete profile of Parloa's visual system — colors, typography, components, and personality — extracted from https://www.parloa.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#FF7714
Accent
#1F1C1B
Body Font
Geist
Heading
Geist

Color Palette

Brand palette extracted from https://www.parloa.com/.

primary
#FF7714
rgb(255, 119, 20)
secondary
#4C423D
rgb(76, 66, 61)
accent
#1F1C1B
rgb(31, 28, 27)
background
#EBE9E1
rgb(235, 233, 225)
textPrimary
#1F1C1B
rgb(31, 28, 27)
link
#665953
rgb(102, 89, 83)

Typography

Each font links to its Google Fonts page where available.

primary
Geist
heading
Geist
Exposure30, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Parloa logo
Logo
Parloa favicon
Favicon
Parloa social image
Social Card

UI Components

Live previews rendered using Parloa's actual button styles.

input
background #1F1C1B textColor #FFFFFF borderColor #A69B92 borderRadius 0px shadow none
buttonPrimary
background #1F1C1B textColor #FFFFFF borderRadius 0px shadow none
buttonSecondary
background #FFFFFF textColor #1F1C1B borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: contact centers and businesses looking for AI solutions

Parloa Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Parloa's primary brand color?

Parloa's primary brand color is #FF7714. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Parloa use?

Parloa uses #1F1C1B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Parloa use?

Parloa uses Geist as the primary typeface across body and headings.

Does Parloa use a light or dark theme?

Parloa's primary site uses a light color scheme, with a background of #EBE9E1.

Where can I find Parloa's logo?

Parloa's logo is available directly on their site (https://www.parloa.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.parloa.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Parloa.

Methodology

Brand data on this page was extracted from https://www.parloa.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Parloa.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Exposure30",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF7714",
    "secondary": "#4C423D",
    "accent": "#1F1C1B",
    "background": "#EBE9E1",
    "textPrimary": "#1F1C1B",
    "link": "#665953"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Exposure30",
        "serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "82px",
      "h2": "42px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#1F1C1B",
      "textColor": "#FFFFFF",
      "borderColor": "#A69B92",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1F1C1B",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1F1C1B",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.parloa.com/favicon/apple-touch-icon.png",
    "ogImage": "https://www.parloa.com/img/og.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the body but links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact sales",
      "reasoning": "Button #0 'Contact sales' has a dark background (#1F1C1B) with a contrasting white text, making it stand out as a primary CTA. It uses the class 'button_btn--primary__wjrr_', indicating its primary role."
    },
    "secondary": {
      "index": 2,
      "text": "Subscribe to newsletter",
      "reasoning": "Button #2 'Subscribe to newsletter' has a light background (#FFFFFF) with dark text, providing a clear contrast to the primary button's dark background. It serves as a secondary action with a less urgent call-to-action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "contact centers and businesses looking for AI solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the body but links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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