Planhat Brand Identity
A complete profile of Planhat's visual system — colors, typography, components, and personality — extracted from https://www.planhat.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.planhat.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Planhat's actual button styles.
Brand Personality
Planhat Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Planhat's primary brand color?
Planhat's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Planhat use?
Planhat uses #D44A00 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Planhat use?
Planhat uses Inter as the primary typeface across body and headings.
Does Planhat use a light or dark theme?
Planhat's primary site uses a light color scheme, with a background of #FFFFFF.
How was this brand profile generated?
This profile was extracted from https://www.planhat.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Planhat.
Methodology
Brand data on this page was extracted from https://www.planhat.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Planhat.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Geigy LL Duplex Var Variable Reg",
"role": "unknown"
}
],
"colors": {
"primary": "#0000EE",
"accent": "#D44A00",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#D44A00"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter"
},
"fontStacks": {
"heading": [
"Inter",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "12px",
"h2": "60px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#575551",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#000000",
"textColor": "#000000",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
}
},
"images": {
"logo": null,
"favicon": "https://framerusercontent.com/images/Ryii4s5qcjHmFMxKyur3Yasiv8.png",
"ogImage": "https://framerusercontent.com/images/oT3xihzfqIdgj5LplXZhn8.png"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Request a Demo",
"reasoning": "Button #0, 'Request a Demo', is likely the primary CTA due to its action-oriented text and prominence in the context of a B2B service site. It is common for primary CTAs to encourage user engagement through demos or trials."
},
"secondary": {
"index": 2,
"text": "Subscribe to our newsletter",
"reasoning": "Button #2, 'Subscribe to our newsletter', is selected as secondary because it has a different background color (#FFFFFF) and serves a supportive role in user engagement."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "B2B enterprises"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": false,
"llmSucceeded": false,
"finalSource": "none"
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}