Prismic Brand Identity
A complete profile of Prismic's visual system — colors, typography, components, and personality — extracted from https://prismic.io/. Built for designers, agents, and AI tools.
Primary
#E6F7FE
Accent
#151515
Body Font
copyFont
Heading
headingsFont
Color Palette
Brand palette extracted from https://prismic.io/.
Typography
Each font links to its Google Fonts page where available.
primary
copyFont
heading
headingsFont
headingsFont
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Prismic's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: developers and digital marketers
Prismic Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Prismic's primary brand color?
Prismic's primary brand color is #E6F7FE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Prismic use?
Prismic uses #151515 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Prismic use?
Prismic uses copyFont for body text and headingsFont for headings. Fonts were detected on https://prismic.io/ as part of their live design system.
Does Prismic use a light or dark theme?
Prismic's primary site uses a light color scheme, with a background of #151515.
Where can I find Prismic's logo?
Prismic's logo is available directly on their site (https://prismic.io/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://prismic.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Prismic.
Methodology
Brand data on this page was extracted from https://prismic.io/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Prismic.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "copyFont",
"role": "body"
},
{
"family": "headingsFont",
"role": "heading"
}
],
"colors": {
"primary": "#E6F7FE",
"secondary": "#F5E6FF",
"accent": "#151515",
"background": "#151515",
"textPrimary": "#151515",
"link": "#FEF1E9"
},
"typography": {
"fontFamilies": {
"primary": "copyFont",
"heading": "headingsFont"
},
"fontStacks": {
"heading": [
"headingsFont"
],
"body": [
"copyFont"
],
"paragraph": [
"copyFont"
]
},
"fontSizes": {
"h1": "64px",
"h2": "16px",
"body": "22px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"buttonPrimary": {
"background": "#151515",
"textColor": "#FFFFFF",
"borderColor": "#151515",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#E6F7FE",
"textColor": "#151515",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://prismic.io/icon.svg",
"ogImage": "https://prismic.io/opengraph-image?9440a4dc7384d0d1",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Prismic'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Get started now",
"reasoning": "Button #0 ('Get started now') is the primary CTA due to its action-oriented text and dark background color, which stands out prominently against the page's light color scheme."
},
"secondary": {
"index": 9,
"text": "Read UNICEF's story",
"reasoning": "Button #1 ('Read UNICEF's story') is selected as secondary because it has a different background color (#E6F7FE) and serves as a less prominent action compared to the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "developers and digital marketers"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Prismic'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}