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Prophetic Brand Identity

A complete profile of Prophetic's visual system — colors, typography, components, and personality — extracted from https://www.prophetic.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#155DFC
Accent
#155DFC
Body Font
Lexend
Heading
Montserrat

Color Palette

Brand palette extracted from https://www.prophetic.com/.

primary
#155DFC
rgb(21, 93, 252)
accent
#155DFC
rgb(21, 93, 252)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#3F3F46
rgb(63, 63, 70)
link
#155DFC
rgb(21, 93, 252)

Typography

Each font links to its Google Fonts page where available.

primary
Lexend
heading
Montserrat
Montserrat, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Prophetic favicon
Favicon

UI Components

Live previews rendered using Prophetic's actual button styles.

buttonPrimary
background #155DFC textColor #FFFFFF borderRadius 24px shadow none
buttonSecondary
background #FFFFFF textColor #000000 borderColor #D4D4D8 borderRadius 16px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy individuals interested in lucid dreaming technology

Prophetic Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Prophetic's primary brand color?

Prophetic's primary brand color is #155DFC. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Prophetic use?

Prophetic uses Lexend for body text and Montserrat for headings. Fonts were detected on https://www.prophetic.com/ as part of their live design system.

Does Prophetic use a light or dark theme?

Prophetic's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?

This profile was extracted from https://www.prophetic.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Prophetic.

Methodology

Brand data on this page was extracted from https://www.prophetic.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Prophetic.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lexend",
      "role": "body"
    },
    {
      "family": "Montserrat",
      "role": "heading"
    },
    {
      "family": "Spectral SC",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#155DFC",
    "accent": "#155DFC",
    "background": "#FFFFFF",
    "textPrimary": "#3F3F46",
    "link": "#155DFC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lexend",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Lexend",
        "sans-serif"
      ],
      "paragraph": [
        "Montserrat",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "36px",
      "body": "30px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#155DFC",
      "textColor": "#FFFFFF",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#D4D4D8",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://www.prophetic.com/favicon.ico?favicon.0x3dzn~oxb6tn.ico?dpl=dpl_H1bLmMfhcmKjnzPt3bzoTVQHgJsf",
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Purchase now",
      "reasoning": "Button #1 with text 'Purchase now' is the primary CTA due to its action-oriented text and vibrant blue background, which matches the brand color, making it the most prominent call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Prophetic Phase",
      "reasoning": "Button #2 with text 'Prophetic Phase' is selected as secondary because it has a different background color (white) and serves as an alternative option to the primary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in lucid dreaming technology"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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