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Qdrant Brand Identity

A complete profile of Qdrant's visual system — colors, typography, components, and personality — extracted from https://qdrant.tech/. Built for designers, agents, and AI tools.

Download JSON
Primary
#090E1A
Accent
#E1E5F0
Body Font
Mona Sans
Heading
Mona Sans

Color Palette

Brand palette extracted from https://qdrant.tech/.

primary
#090E1A
rgb(9, 14, 26)
secondary
#E1E5F0
rgb(225, 229, 240)
accent
#E1E5F0
rgb(225, 229, 240)
background
#F0F3FA
rgb(240, 243, 250)
textPrimary
#161E33
rgb(22, 30, 51)
link
#161E33
rgb(22, 30, 51)

Typography

Each font links to its Google Fonts page where available.

primary
Mona Sans
heading
Mona Sans
Mona Sans, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Qdrant logo
Logo
Qdrant favicon
Favicon
Qdrant social image
Social Card

UI Components

Live previews rendered using Qdrant's actual button styles.

input
background transparent textColor #F0F3FA borderColor #3D4866 borderRadius 8px shadow none
buttonPrimary
background #E1E5F0 textColor #FFFFFF borderRadius 8px shadow rgb(255, 81, 107) 0px 2px 1px 0px inset
buttonSecondary
background #161E33 textColor #8F98B2 borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: medium Audience: developers and tech companies

Qdrant Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Qdrant's primary brand color?

Qdrant's primary brand color is #090E1A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Qdrant use?

Qdrant uses #E1E5F0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Qdrant use?

Qdrant uses Mona Sans as the primary typeface across body and headings.

Does Qdrant use a light or dark theme?

Qdrant's primary site uses a light color scheme, with a background of #F0F3FA.

Where can I find Qdrant's logo?

Qdrant's logo is available directly on their site (https://qdrant.tech/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://qdrant.tech/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Qdrant.

Methodology

Brand data on this page was extracted from https://qdrant.tech/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Qdrant.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Mona Sans",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#090E1A",
    "secondary": "#E1E5F0",
    "accent": "#E1E5F0",
    "background": "#F0F3FA",
    "textPrimary": "#161E33",
    "link": "#161E33"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Mona Sans",
      "heading": "Mona Sans"
    },
    "fontStacks": {
      "heading": [
        "Mona Sans",
        "Helvetica Neue",
        "Noto Sans",
        "Liberation Sans",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Mona Sans",
        "Helvetica Neue",
        "Noto Sans",
        "Liberation Sans",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Mona Sans",
        "Helvetica Neue",
        "Noto Sans",
        "Liberation Sans",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#F0F3FA",
      "borderColor": "#3D4866",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E1E5F0",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgb(255, 81, 107) 0px 2px 1px 0px inset"
    },
    "buttonSecondary": {
      "background": "#161E33",
      "textColor": "#8F98B2",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://qdrant.tech/img/qdrant-logo.svg",
    "favicon": "https://qdrant.tech/favicon/favicon.ico",
    "ogImage": "https://qdrant.tech/images/social_preview.png",
    "logoHref": "https://qdrant.tech/",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Qdrant'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start Free in Qdrant Cloud",
      "reasoning": "Button #2 has a distinct blue background (#E1E5F0) and action-oriented text 'Start Free in Qdrant Cloud', making it a strong primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Data Analysis & Anomaly Detection",
      "reasoning": "Button #6 has a different background color (#161E33) and serves as a secondary option with less prominent text."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Qdrant'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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