Home · Branding · Quanta

Quanta Brand Identity

A complete profile of Quanta's visual system — colors, typography, components, and personality — extracted from https://www.usequanta.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#0000EE
Accent
#1863DC
Body Font
Instrument Sans
Heading
Acid Grotesk Medium

Color Palette

Brand palette extracted from https://www.usequanta.com/.

primary
#0000EE
rgb(0, 0, 238)
secondary
#4E4B66
rgb(78, 75, 102)
accent
#1863DC
rgb(24, 99, 220)
background
#080808
rgb(8, 8, 8)
textPrimary
#080808
rgb(8, 8, 8)
link
#1863DC
rgb(24, 99, 220)

Typography

Each font links to its Google Fonts page where available.

primary
Instrument Sans
Instrument Sans Google Fonts →
heading
Acid Grotesk Medium
Acid Grotesk Medium Google Fonts →
Acid Grotesk Medium, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Quanta logo
Logo
Quanta favicon
Favicon
Quanta social image
Social Card

UI Components

Live previews rendered using Quanta's actual button styles.

input
background #080808 textColor #FFFFFF borderColor null borderRadius 0px shadow none
buttonPrimary
background #FFFFFF textColor #0000EE borderRadius 24px shadow none
buttonSecondary
background #D0D5D2 textColor #FFFFFF borderColor #D0D5D2 borderRadius 2px shadow none

Brand Personality

Tone: professional Energy: medium Audience: business professionals seeking accounting services

Quanta Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Quanta's primary brand color?

Quanta's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Quanta use?

Quanta uses #1863DC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Quanta use?

Quanta uses Instrument Sans for body text and Acid Grotesk Medium for headings. Fonts were detected on https://www.usequanta.com/ as part of their live design system.

Does Quanta use a light or dark theme?

Quanta's primary site uses a dark color scheme, with a background of #080808.

Where can I find Quanta's logo?

Quanta's logo is available directly on their site (https://www.usequanta.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.usequanta.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Quanta.

Methodology

Brand data on this page was extracted from https://www.usequanta.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Quanta.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Acid Grotesk Medium",
      "role": "heading"
    },
    {
      "family": "Instrument Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#4E4B66",
    "accent": "#1863DC",
    "background": "#080808",
    "textPrimary": "#080808",
    "link": "#1863DC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Acid Grotesk Medium"
    },
    "fontStacks": {
      "heading": [
        "Acid Grotesk Medium",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "50px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "#080808",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#D0D5D2",
      "textColor": "#FFFFFF",
      "borderColor": "#D0D5D2",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%2074%2014%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%2274%22%20height%3D%2214%22%20fill%3D%22none%22%20id%3D%22svg1992400661_3616%22%3E%3Cpath%20d%3D%22M8.5%203.325%205.31%206.517a.152.152%200%200%201-.215%200l-1.2-1.2a.152.152%200%200%201%200-.214l3.192-3.192a3.332%203.332%200%200%201%204.817%204.603.146.146%200%200%201-.212.002l-1.2-1.199c-.059-.059-.058-.155-.005-.22A1.333%201.333%200%200%200%208.5%203.325Z%22%20fill%3D%22%23fff%22%2F%3E%3Cpath%20d%3D%22M9.901%205.694a.15.15%200%200%201%20.215%200l1.199%201.2a.15.15%200%200%201%200%20.214l-1.2%201.2a.152.152%200%200%201-.214%200l-1.2-1.2a.152.152%200%200%201%200-.214l1.2-1.2ZM8.325%207.485a.152.152%200%200%200-.215%200l-3.19%203.191a1.333%201.333%200%200%201-1.986-1.772.165.165%200%200%200-.007-.22l-1.199-1.2a.147.147%200%200%200-.212.003%203.332%203.332%200%200%200%204.817%204.603l3.191-3.191a.152.152%200%200%200%200-.215l-1.2-1.199Z%22%20fill%3D%22%23fff%22%2F%3E%3Cpath%20d%3D%22M3.305%208.307a.151.151%200%200%200%20.214%200l1.199-1.199a.152.152%200%200%200%200-.214l-1.2-1.2a.152.152%200%200%200-.214%200l-1.199%201.2a.152.152%200%200%200%200%20.214l1.2%201.199Z%22%20fill%3D%22%23fff%22%2F%3E%3Cpath%20d%3D%22m3.035%205.21%203.191%203.192a.15.15%200%200%201%200%20.214l-1.2%201.2a.152.152%200%200%201-.214%200L1.621%206.623a3.332%203.332%200%200%201%204.602-4.817.147.147%200%200%201%20.003.212l-1.2%201.2c-.058.058-.154.058-.22.005A1.333%201.333%200%200%200%203.035%205.21Zm2.369%205.197a.152.152%200%200%201%200-.215l1.2-1.199a.15.15%200%200%201%20.214%200l1.199%201.2a.15.15%200%200%201%200%20.213l-1.2%201.2a.152.152%200%200%201-.214%200l-1.2-1.2Z%22%20fill%3D%22%23fff%22%2F%3E%3Cpath%20d%3D%22M7.194%2011.983a.147.147%200%200%200%20.003.212%203.332%203.332%200%200%200%204.602-4.817L8.608%204.186a.152.152%200%200%200-.215%200l-1.199%201.2a.152.152%200%200%200%200%20.214l3.192%203.191a1.333%201.333%200%200%201-1.772%201.986c-.066-.052-.161-.053-.22.007l-1.2%201.199Zm.822-8.173a.152.152%200%200%200%200-.215l-1.199-1.2a.152.152%200%200%200-.214.001l-1.2%201.2a.152.152%200%200%200%200%20.214l1.2%201.199a.151.151%200%200%200%20.214%200l1.2-1.2Zm65.016%207.371h.76v1.587h-1.024c-1.157%200-1.769-.645-1.818-1.57-.446%201.272-1.587%201.867-2.925%201.867-1.802%200-3.339-.958-3.339-3.057%200-2%201.455-2.876%203.62-2.876h.727c1.355%200%201.768-.363%201.768-.958%200-.727-.727-1.19-1.785-1.19-1.24%200-2.049.611-2.165%201.636h-1.818c.133-1.884%201.34-3.206%203.983-3.206%202.727%200%203.652%201.405%203.652%203.322v3.999c0%20.297.116.446.364.446Zm-2.181-2.644V7.496h-.017c-.165.777-.958%201.223-2.23%201.223h-.265c-1.322%200-1.752.578-1.752%201.289%200%20.743.496%201.47%201.735%201.47%201.421%200%202.529-.892%202.529-2.941Zm-6.716-3.272h-2.462v4.958c0%20.611.38.958.925.958h1.537v1.587h-1.702c-1.685%200-2.578-.728-2.578-2.43V5.265h-1.487V3.678h1.487V1.2h1.818v2.48h2.462v1.586ZM49.73%2012.768v-9.09h1.785v1.306h.033c.462-.744%201.289-1.57%202.76-1.57%201.983%200%203.206%201.421%203.206%203.619v5.735h-1.818V7.182c0-1.57-.81-2.149-1.868-2.149-1.272%200-2.28.893-2.28%202.612v5.123H49.73Zm-1.733-1.587h.76v1.587h-1.024c-1.157%200-1.769-.645-1.818-1.57-.447%201.272-1.587%201.867-2.925%201.867-1.802%200-3.339-.958-3.339-3.057%200-2%201.455-2.876%203.62-2.876h.727c1.355%200%201.768-.363%201.768-.958%200-.727-.727-1.19-1.785-1.19-1.24%200-2.05.611-2.165%201.636h-1.818c.133-1.884%201.339-3.206%203.983-3.206%202.727%200%203.652%201.405%203.652%203.322v3.999c0%20.297.116.446.364.446Zm-2.181-2.644V7.496h-.017c-.165.777-.959%201.223-2.231%201.223h-.264c-1.323%200-1.752.578-1.752%201.289%200%20.743.496%201.47%201.735%201.47%201.421%200%202.529-.892%202.529-2.941Zm-12.049%204.495c-1.933%200-3.107-1.421-3.107-3.62V3.679h1.818v5.586c0%201.57.777%202.149%201.768%202.149%201.223%200%202.198-.893%202.198-2.612V3.678h1.818v9.09h-1.785v-1.306h-.033c-.446.744-1.256%201.57-2.677%201.57Zm-5.846-1.818h1.372v1.554h-1.702c-.413%200-.91-.347-.826-.678h-.034c-.909.611-2.032.942-3.272.942-3.222%200-5.685-2.181-5.685-6.049%200-3.867%202.463-6.048%205.685-6.048%203.206%200%205.669%202.181%205.669%206.048%200%201.802-.53%203.223-1.422%204.248.083-.017.15-.017.215-.017Zm-8.197-4.23c0%202.941%201.67%204.445%203.735%204.428.81%200%201.57-.247%202.182-.71-.165.05-.298.066-.43.066h-1.487V9.215h1.818c.413%200%20.909.347.826.677h.033c.496-.71.777-1.686.777-2.909%200-2.958-1.67-4.362-3.719-4.395-2.066-.034-3.735%201.437-3.735%204.395Z%22%20fill%3D%22%23fff%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/QXPn2WlkEMjy0a88DQ3OGnOUC0.png",
    "ogImage": "https://framerusercontent.com/assets/bnBXnNgTzMQzQnbksAsHmZ6iEZs.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, links to the homepage, and matches the brand inferred from the URL and page title ('Quanta').",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 ('Book a demo') is likely the primary CTA due to its action-oriented text and distinct color contrast with the background, making it stand out as a call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Reject All",
      "reasoning": "Button #3 ('Reject All') is chosen as secondary because it has a different background color (#D0D5D2) from the primary button and serves a secondary action purpose."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals seeking accounting services"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, links to the homepage, and matches the brand inferred from the URL and page title ('Quanta').",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Related Brand Profiles