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Red Queen Bio Brand Identity

A complete profile of Red Queen Bio's visual system — colors, typography, components, and personality — extracted from https://www.redqueen.bio/. Built for designers, agents, and AI tools.

Download JSON
Primary
#E8E0C9
Accent
#5F6845
Body Font
Crimson Text
Heading
Teko

Color Palette

Brand palette extracted from https://www.redqueen.bio/.

primary
#E8E0C9
rgb(232, 224, 201)
secondary
#A2382A
rgb(162, 56, 42)
accent
#5F6845
rgb(95, 104, 69)
background
#F1EEEA
rgb(241, 238, 234)
textPrimary
#5F6845
rgb(95, 104, 69)
link
#5F6845
rgb(95, 104, 69)

Typography

Each font links to its Google Fonts page where available.

primary
Crimson Text
Crimson Text Google Fonts →
heading
Teko
sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Red Queen Bio logo
Logo
Red Queen Bio favicon
Favicon
Red Queen Bio social image
Social Card

UI Components

Live previews rendered using Red Queen Bio's actual button styles.

buttonPrimary
background #E8E0C9 textColor #5F6845 borderRadius 300px shadow none
buttonSecondary
background #F1EEEA textColor #5F6845 borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: biotechnology professionals

Red Queen Bio Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Red Queen Bio's primary brand color?

Red Queen Bio's primary brand color is #E8E0C9. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Red Queen Bio use?

Red Queen Bio uses #5F6845 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Red Queen Bio use?

Red Queen Bio uses Crimson Text for body text and Teko for headings. Fonts were detected on https://www.redqueen.bio/ as part of their live design system.

Does Red Queen Bio use a light or dark theme?

Red Queen Bio's primary site uses a light color scheme, with a background of #F1EEEA.

Where can I find Red Queen Bio's logo?

Red Queen Bio's logo is available directly on their site (https://www.redqueen.bio/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.redqueen.bio/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Red Queen Bio.

Methodology

Brand data on this page was extracted from https://www.redqueen.bio/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Red Queen Bio.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Crimson Text",
      "role": "body"
    },
    {
      "family": "Teko",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#E8E0C9",
    "secondary": "#A2382A",
    "accent": "#5F6845",
    "background": "#F1EEEA",
    "textPrimary": "#5F6845",
    "link": "#5F6845"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Crimson Text",
      "heading": "Teko"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Crimson Text"
      ]
    },
    "fontSizes": {
      "h1": "22px",
      "h2": "22px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E8E0C9",
      "textColor": "#5F6845",
      "borderRadius": "300px",
      "borderRadiusCorners": {
        "topLeft": "300px",
        "topRight": "300px",
        "bottomRight": "300px",
        "bottomLeft": "300px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F1EEEA",
      "textColor": "#5F6845",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.squarespace-cdn.com/content/v1/68af15eb53063d4003522814/7c435b34-b27f-4085-9f17-c2b28f0e14b1/Red+%281%29.png?format=1500w",
    "favicon": "https://images.squarespace-cdn.com/content/v1/68af15eb53063d4003522814/d258ade2-c176-4d96-a44c-26f8400e8adb/favicon.ico",
    "ogImage": "http://static1.squarespace.com/static/68af15eb53063d4003522814/t/69aefcbd41750f4a9ed6b211/1773075645920/Red+%281%29.png?format=1500w",
    "logoHref": "/",
    "logoAlt": "Red Queen Bio"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and has an alt text matching the brand 'Red Queen Bio'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Skip to Content",
      "reasoning": "Button #0 has a more action-oriented text 'Skip to Content' and uses a distinct color (#E8E0C9) that stands out as a primary action."
    },
    "secondary": {
      "index": 1,
      "text": "0\n              \n            \n          \n        \n      \n\n      \n\n\n\n\n\n\n\n\n\n\n\n\n  \n    \n  \n    \n  \n\n  \n",
      "reasoning": "Button #1 has a less prominent appearance with a background color (#F1EEEA) that is more subdued, making it suitable as a secondary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "biotechnology professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and has an alt text matching the brand 'Red Queen Bio'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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