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Redo Brand Identity

A complete profile of Redo's visual system — colors, typography, components, and personality — extracted from https://www.getredo.com/. Built for designers, agents, and AI tools.

Download JSON

Primary

#0B0E1A

Accent

#FF4404

Body Font

Inter

Heading

Instrumentserif

Color Palette

Brand palette extracted from https://www.getredo.com/.

primary

#0B0E1A

rgb(11, 14, 26)

secondary

#FE4608

rgb(254, 70, 8)

accent

#FF4404

rgb(255, 68, 4)

background

#F9FAFB

rgb(249, 250, 251)

textPrimary

#000000

rgb(0, 0, 0)

link

#FF4404

rgb(255, 68, 4)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Instrumentserif

Instrumentserif Google Fonts →

Instrumentserif, Times New Roman, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Redo's actual button styles.

input

background transparent textColor #0B0E1A borderColor null borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: e-commerce businesses

Redo Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: assets.getredo.com

Source: admin.getredo.com

Image: data.getredo.com

Source: returns.getredo.com

Image: cdn.prod.website-files.com

Source: wf.getredo.com

Image: cdn.prod.website-files.com

Source: wf.getredo.com

Image: cdn.prod.website-files.com

Source: getredo.com

Frequently Asked Questions

What is Redo's primary brand color?

Redo's primary brand color is #0B0E1A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Redo use?

Redo uses #FF4404 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Redo use?

Redo uses Inter for body text and Instrumentserif for headings. Fonts were detected on https://www.getredo.com/ as part of their live design system.

Does Redo use a light or dark theme?

Redo's primary site uses a light color scheme, with a background of #F9FAFB.

Where can I find Redo's logo?

Redo's logo is available directly on their site (https://www.getredo.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.getredo.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Redo.

Methodology

Brand data on this page was extracted from https://www.getredo.com/ on 2026-04-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Redo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/redo.json GET /branding/redo/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Instrumentserif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0B0E1A",
    "secondary": "#FE4608",
    "accent": "#FF4404",
    "background": "#F9FAFB",
    "textPrimary": "#000000",
    "link": "#FF4404"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Instrumentserif"
    },
    "fontStacks": {
      "heading": [
        "Instrumentserif",
        "Times New Roman",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#0B0E1A",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22122%22%20height%3D%2226%22%20viewBox%3D%220%200%20122%2026%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M121.012%2012.5913C121.012%2014.701%20120.578%2019.4563%20115.802%2022.7046C114.566%2023.5418%20113.364%2024.1111%20111.961%2024.5129C110.592%2024.9148%20108.521%2025.3166%20105.181%2025.3166C100.171%2025.3166%2097.1323%2024.2115%2095.2283%2023.073C94.5943%2022.7046%2093.4253%2021.9345%2092.2563%2020.528C89.751%2017.4806%2089.6508%2014.3997%2089.6508%2012.8927C89.6508%206.93195%2092.8233%203.95155%2094.7613%202.64555C96.7653%201.27255%2099.6373%200.06698%20104.914%200C105.983%200%20107.018%20-4.09782e-07%20108.087%200.10047C114.332%200.60275%20117.238%203.08085%20118.875%205.42505C119.643%206.56355%20121.012%209.00815%20121.012%2012.5913ZM112.328%2012.6583C112.328%209.64445%20111.059%207.73565%20110.191%206.96545C109.857%206.63055%20109.055%206.02775%20107.92%205.62595C107.319%205.42505%20106.684%205.25755%20105.415%205.25755C104.313%205.25755%20103.411%205.35805%20102.376%205.79335C99.6033%206.96545%2098.3343%209.81185%2098.3343%2012.6918C98.3343%2013.1271%2098.3683%2014.3327%2098.8023%2015.5717C100.205%2019.7912%20104.012%2020.0926%20105.448%2020.0926C105.849%2020.0926%20107.352%2020.0926%20108.621%2019.5233C111.26%2018.3512%20112.328%2015.3373%20112.328%2012.6583Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M87.339%2012.9596C87.339%2014.0312%2087.2388%2017.8823%2084.8341%2020.6953C84.4333%2021.1976%2083.5983%2022.0348%2082.1956%2022.8385C81.6946%2023.1064%2080.6258%2023.6757%2079.1897%2024.044C77.9873%2024.3454%2077.1189%2024.5129%2074.7476%2024.5129H59.7849V0.870605H73.1779C74.113%200.870605%2075.0482%200.904005%2075.9834%200.971005C81.4608%201.43981%2083.8655%203.75051%2085.2683%205.79321C87.2722%208.67321%2087.339%2011.6871%2087.339%2012.9596ZM79.0895%2012.7587C79.0895%2012.022%2078.9893%209.3764%2076.9185%207.769C75.1484%206.4295%2072.6435%206.49651%2072.0757%206.49651H68.0344V19.1548H72.3429C72.8105%2019.1548%2073.3115%2019.1213%2073.8124%2019.0544C76.7181%2018.686%2077.7535%2017.38%2078.3213%2016.1744C79.0561%2014.6675%2079.0895%2013.3949%2079.0895%2012.7587Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M55.7615%2024.5129H30.5787V0.870605H55.4609V6.16161H39.0286V10.0462H54.2252V15.3707H39.0286V19.1548H55.7615V24.5129Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M27.1533%2024.5129H17.835L12.9588%2015.9065H8.48333V24.5129H0V0.870605H17.3674C20.5403%200.870605%2023.5796%201.10501%2025.4834%204.11891C25.9176%204.82211%2026.6857%206.22861%2026.6857%208.37181C26.6857%209.47691%2026.4519%2012.6247%2023.4794%2014.2656C22.9117%2014.6005%2022.4775%2014.7679%2021.2751%2015.0693L27.1533%2024.5129ZM18.2692%208.40531C18.2692%208.20441%2018.2358%207.66861%2017.9018%207.19971C17.334%206.36251%2016.3989%206.22861%2015.4971%206.22861H8.48333V10.582H14.8291C16.4323%2010.582%2017.2672%2010.3811%2017.8016%209.74481C18.2358%209.20901%2018.2692%208.67321%2018.2692%208.40531Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/6980daf3c097d8adb570d9bb/69b856f6dd9f7fd1b5c2bb21_icon32.png",
    "ogImage": "https://cdn.prod.website-files.com/6980daf3c097d8adb570d9bb/69b8a6ccf7ee24a777a29903_6e565535e27cb355f5d643baa21bfd68_redo_com_OG_image.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color (#F9FAFB), which is not vibrant or distinct enough to be considered a primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Since no primary button was identified due to uniform color, no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "e-commerce businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Redo Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Redo Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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