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Rho Brand Identity

A complete profile of Rho's visual system — colors, typography, components, and personality — extracted from https://www.rho.co/. Built for designers, agents, and AI tools.

Download JSON

Primary

#05ECC1

Accent

#05ECC1

Body Font

Inter

Heading

Basier

Color Palette

Brand palette extracted from https://www.rho.co/.

primary

#05ECC1

rgb(5, 236, 193)

secondary

#64748B

rgb(100, 116, 139)

accent

#05ECC1

rgb(5, 236, 193)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#000000

rgb(0, 0, 0)

link

#CDFBF2

rgb(205, 251, 242)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Basier

Basier Google Fonts →

Degular, Inter

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Rho's actual button styles.

input

background #EFF3F2 textColor #151716 borderColor #D7E0DE borderRadius 6px shadow none

buttonPrimary

background #05ECC1 textColor #151716 borderRadius 4px shadow none

Brand Personality

Tone: professional Energy: medium Audience: startups and scale-ups

Rho Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: a.storyblok.com

Source: rho.co

Image: a.storyblok.com

Source: rho.co

Image: a.storyblok.com

Source: rho.co

Image: a.storyblok.com

Source: rho.co

Image: a.storyblok.com

Source: rho.co

Image: a.storyblok.com

Source: rho.co

Frequently Asked Questions

What is Rho's primary brand color?

Rho's primary brand color is #05ECC1. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Rho use?

Rho uses Inter for body text and Basier for headings. Fonts were detected on https://www.rho.co/ as part of their live design system.

Does Rho use a light or dark theme?

Rho's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Rho's logo?

Rho's logo is available directly on their site (https://www.rho.co/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.rho.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rho.

Methodology

Brand data on this page was extracted from https://www.rho.co/ on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Rho.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/rho.json GET /branding/rho/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Basier",
      "role": "heading"
    },
    {
      "family": "Degular",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#05ECC1",
    "secondary": "#64748B",
    "accent": "#05ECC1",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#CDFBF2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Basier"
    },
    "fontStacks": {
      "heading": [
        "Degular",
        "Inter"
      ],
      "body": [
        "Basier",
        "Inter"
      ],
      "paragraph": [
        "Basier",
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "88px",
      "h2": "88px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#EFF3F2",
      "textColor": "#151716",
      "borderColor": "#D7E0DE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#05ECC1",
      "textColor": "#151716",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2263%22%20height%3D%2229%22%20viewBox%3D%220%200%2063%2029%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M9.29356%2015.3106H4.24093V27.4132H0V0.265083H9.47321C16.3275%200.265083%2019.2323%201.93377%2019.2323%207.80801C19.2323%2012.0659%2016.305%2014.0016%2013.4044%2014.7609L20.0084%2027.4132H15.2107L9.29356%2015.3106ZM10.5006%2014.3177C13.9275%2014.3177%2014.9918%2011.5751%2014.9918%207.78761C14.9918%204.00016%2013.9275%201.25702%209.47321%201.25702H4.24093V14.3177H10.5006Z%22%20fill%3D%22inherit%22%20style%3D%22fill%3A%20rgb(21%2C%2023%2C%2022)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M40.8743%2015.4524V27.4114H36.6507V14.7636C36.6507%2011.4142%2036.1361%209.15872%2032.4402%209.15872C28.7667%209.15872%2026.218%2012.6903%2026.218%2015.3194V27.4132H21.9953V0.265083H26.2161V12.4122C27.4507%209.79977%2030.2222%207.71067%2033.7992%207.71067C39.1068%207.71067%2040.8743%2010.7824%2040.8743%2015.4524Z%22%20fill%3D%22inherit%22%20style%3D%22fill%3A%20rgb(21%2C%2023%2C%2022)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M52.3743%2028.0765C47.0896%2028.0765%2042.5263%2024.5153%2042.5263%2017.8938C42.5263%2011.2724%2047.0901%207.71066%2052.3738%207.71066C57.6575%207.71066%2062.2222%2011.2719%2062.2222%2017.8938C62.2222%2024.5157%2057.6585%2028.0765%2052.3743%2028.0765ZM52.3743%208.52599C47.6444%208.52599%2047.0232%2011.5431%2047.0232%2017.8938C47.0232%2024.2446%2047.6444%2027.2612%2052.3743%2027.2612C57.1041%2027.2612%2057.7258%2024.2441%2057.7258%2017.8938C57.7258%2011.5435%2057.1045%208.52599%2052.3743%208.52599Z%22%20fill%3D%22inherit%22%20style%3D%22fill%3A%20rgb(21%2C%2023%2C%2022)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.rho.co/icon.ico?7037828c41518416",
    "ogImage": "https://a.storyblok.com/f/332122/1200x630/f5ec9d9095/rho-opengraph.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Open Account",
      "reasoning": "The 'Open Account' button is likely the primary CTA due to its action-oriented text and vibrant brand color, which aligns with the site's goal of attracting new users to open accounts."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same vibrant brand color, making it impossible to select a secondary button with a different background color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "startups and scale-ups"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Rho Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Rho Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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