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Rodeo Brand Identity

A complete profile of Rodeo's visual system — colors, typography, components, and personality — extracted from https://rodeorodeorodeo.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#FFFBF0
Accent
#3B82F6
Body Font
Bricolage Grotesque
Heading
Bricolage Grotesque

Color Palette

Brand palette extracted from https://rodeorodeorodeo.com/.

primary
#FFFBF0
rgb(255, 251, 240)
secondary
#9CA3AF
rgb(156, 163, 175)
accent
#3B82F6
rgb(59, 130, 246)
background
#FFFBF0
rgb(255, 251, 240)
textPrimary
#111111
rgb(17, 17, 17)
link
#3B82F6
rgb(59, 130, 246)

Typography

Each font links to its Google Fonts page where available.

primary
Bricolage Grotesque
Bricolage Grotesque Google Fonts →
heading
Bricolage Grotesque
Bricolage Grotesque Google Fonts →
Bricolage Grotesque
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Rodeo logo
Logo
Rodeo favicon
Favicon
Rodeo social image
Social Card

Brand Personality

Tone: playful Energy: medium Audience: unknown

Rodeo Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Rodeo's primary brand color?

Rodeo's primary brand color is #FFFBF0. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Rodeo use?

Rodeo uses #3B82F6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Rodeo use?

Rodeo uses Bricolage Grotesque as the primary typeface across body and headings.

Does Rodeo use a light or dark theme?

Rodeo's primary site uses a light color scheme, with a background of #FFFBF0.

Where can I find Rodeo's logo?

Rodeo's logo is available directly on their site (https://rodeorodeorodeo.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://rodeorodeorodeo.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rodeo.

Methodology

Brand data on this page was extracted from https://rodeorodeorodeo.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Rodeo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Bricolage Grotesque",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FFFBF0",
    "secondary": "#9CA3AF",
    "accent": "#3B82F6",
    "background": "#FFFBF0",
    "textPrimary": "#111111",
    "link": "#3B82F6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Bricolage Grotesque",
      "heading": "Bricolage Grotesque"
    },
    "fontStacks": {
      "heading": [
        "Bricolage Grotesque"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "67.2px",
      "h2": "67.2px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {},
  "images": {
    "logo": 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    "favicon": "https://rodeorodeorodeo.com/favicon-16x16.png",
    "ogImage": "https://rodeorodeorodeo.com/_next/static/media/og-rodeo-man.44bf3dee.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of being the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "playful",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of being the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}

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