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Rogo Brand Identity

A complete profile of Rogo's visual system — colors, typography, components, and personality — extracted from https://rogo.ai. Built for designers, agents, and AI tools.

Download JSON

Primary

#0000EE

Accent

#0F2821

Body Font

Inter

Heading

BR Sonoma Regular

Color Palette

Brand palette extracted from https://rogo.ai.

primary

#0000EE

rgb(0, 0, 238)

secondary

#162A22

rgb(22, 42, 34)

accent

#0F2821

rgb(15, 40, 33)

background

#151515

rgb(21, 21, 21)

textPrimary

#151515

rgb(21, 21, 21)

link

#0F2821

rgb(15, 40, 33)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

BR Sonoma Regular

BR Sonoma Regular Google Fonts →

Martina Plantijn Regular, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Rogo's actual button styles.

buttonPrimary

background #FFFFFF textColor #000000 borderRadius 6px shadow none

buttonSecondary

background #151515 textColor #0000EE borderRadius 6px shadow none

Brand Personality

Tone: professional Energy: medium Audience: finance professionals

Rogo Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: framerusercontent.com

Source: rogo.ai

Image: framerusercontent.com

Source: rogo.ai

Image: framerusercontent.com

Source: rogo.ai

Image: framerusercontent.com

Source: rogo.ai

Image: framerusercontent.com

Source: rogo.ai

Image: framerusercontent.com

Source: rogo.ai

Frequently Asked Questions

What is Rogo's primary brand color?

Rogo's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Rogo use?

Rogo uses #0F2821 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Rogo use?

Rogo uses Inter for body text and BR Sonoma Regular for headings. Fonts were detected on https://rogo.ai as part of their live design system.

Does Rogo use a light or dark theme?

Rogo's primary site uses a dark color scheme, with a background of #151515.

Where can I find Rogo's logo?

Rogo's logo is available directly on their site (https://rogo.ai). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://rogo.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rogo.

Methodology

Brand data on this page was extracted from https://rogo.ai on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Rogo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/rogo.json GET /branding/rogo/llms.txt

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "BR Sonoma Regular",
      "role": "heading"
    },
    {
      "family": "Martina Plantijn Regular",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#162A22",
    "accent": "#0F2821",
    "background": "#151515",
    "textPrimary": "#151515",
    "link": "#0F2821"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "BR Sonoma Regular"
    },
    "fontStacks": {
      "heading": [
        "Martina Plantijn Regular",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "56px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#151515",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20150%2060%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%22150%22%20height%3D%2260%22%20fill%3D%22none%22%20id%3D%22svg-124366052_1499%22%3E%3Cg%20clip-path%3D%22url(%23svg-124366052_1499_a)%22%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20fill%3D%22%23fff%22%3E%3Cpath%20d%3D%22M7.99%209.557h10.45l7.309-.006V2.523h-7.56c-5.73%200-9.196%202.308-10.198%207.034Z%22%2F%3E%3Cpath%20d%3D%22M4.118%209.557C1.26%209.557%200%2010.732%200%2013.658V43.17h7.671V12.74c0-1.17.11-2.222.32-3.19h-.012l-3.86.007Zm127.037-8.234c-10.984%200-18.926%208.944-18.926%2021.003%200%2011.9%208.255%2020.844%2018.926%2020.844%2010.671%200%2018.846-8.784%2018.846-20.844s-7.862-21.003-18.846-21.003Zm0%2035.377c-6.577%200-11.064-4.555-11.064-14.3%200-9.74%204.567-14.612%2011.064-14.612s10.984%204.872%2010.984%2014.612c0%209.666-4.407%2014.3-10.984%2014.3ZM46.519%201.323c-10.984%200-18.926%208.944-18.926%2021.003%200%2011.9%208.255%2020.844%2018.926%2020.844%2010.67%200%2018.846-8.784%2018.846-20.844S57.503%201.323%2046.519%201.323Zm0%2035.377c-6.577%200-11.064-4.555-11.064-14.3%200-9.74%204.567-14.612%2011.064-14.612S57.503%2012.66%2057.503%2022.4c0%209.666-4.413%2014.3-10.984%2014.3Zm53.748-34.208v6.36c-2.016-3.427-6.135-7.529-13.45-7.529-10.086%200-17.149%208.375-17.149%2021.175%200%2012.806%207.142%2020.672%2017.15%2020.672%207.13%200%2011.5-3.336%2013.436-6.684v11.973c0%201.17-.11%202.222-.32%203.19h.013l3.854-.007c2.858%200%204.118-1.175%204.118-4.101V2.492h-7.652Zm-.007%2023.556c0%207.01-5.433%2010.768-11.254%2010.768-6.387%200-11.181-3.85-11.181-14.312s4.788-14.478%2011.18-14.478c6.394%200%2011.378%204.132%2011.378%2011.913l-.123%206.11Z%22%2F%3E%3Cpath%20d%3D%22m89.478%2051.643-11.66.006v7.028H89.73c5.722%200%209.19-2.314%2010.197-7.034H89.478Z%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3CclipPath%20id%3D%22svg-124366052_1499_a%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M0%200h150v60H0z%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/RcdrytOKpIouzwnRG9UtFjLkm0c.png",
    "ogImage": "https://framerusercontent.com/images/zOeaf3x0bKqvkn8UrEsAFNklPHk.jpg",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request Demo",
      "reasoning": "The 'Request Demo' button is likely the primary CTA as it is action-oriented and encourages user engagement with the product."
    },
    "secondary": {
      "index": 1,
      "text": "Log in",
      "reasoning": "The 'Log in' button serves as a secondary action, allowing existing users to access their accounts."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "finance professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Rogo Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Rogo Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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