Rows (Acquired by Superhuman) Brand Identity
A complete profile of Rows (Acquired by Superhuman)'s visual system — colors, typography, components, and personality — extracted from https://rows.com/product. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://rows.com/product.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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UI Components
Live previews rendered using Rows (Acquired by Superhuman)'s actual button styles.
Brand Personality
Rows (Acquired by Superhuman) Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Rows (Acquired by Superhuman)'s primary brand color?
Rows (Acquired by Superhuman)'s primary brand color is #FFC800. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Rows (Acquired by Superhuman) use?
Rows (Acquired by Superhuman) uses Output Sans for body text and GT Flexa for headings. Fonts were detected on https://rows.com/product as part of their live design system.
Does Rows (Acquired by Superhuman) use a light or dark theme?
Rows (Acquired by Superhuman)'s primary site uses a light color scheme, with a background of #FBF9F0.
Where can I find Rows (Acquired by Superhuman)'s logo?
Rows (Acquired by Superhuman)'s logo is available directly on their site (https://rows.com/product). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://rows.com/product using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rows (Acquired by Superhuman).
Methodology
Brand data on this page was extracted from https://rows.com/product on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Rows (Acquired by Superhuman).
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Output Sans",
"role": "body"
},
{
"family": "GT Flexa",
"role": "heading"
}
],
"colors": {
"primary": "#FFC800",
"secondary": "#FFFAE5",
"accent": "#FFC800",
"background": "#FBF9F0",
"textPrimary": "#3A032D",
"link": "#3A032D"
},
"typography": {
"fontFamilies": {
"primary": "Output Sans",
"heading": "GT Flexa"
},
"fontStacks": {
"heading": [
"GT Flexa",
"Helvetica",
"Arial",
"sans-serif"
],
"body": [
"Output Sans",
"Helvetica",
"Arial",
"sans-serif"
],
"paragraph": [
"Output Sans",
"Helvetica",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "64px",
"h2": "18px",
"body": "17px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "5px"
},
"components": {
"buttonPrimary": {
"background": "#FFC800",
"textColor": "#3A032D",
"borderRadius": "2px",
"borderRadiusCorners": {
"topLeft": "2px",
"topRight": "2px",
"bottomRight": "2px",
"bottomLeft": "2px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#3A032D",
"borderColor": "#FFC800",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2285%22%20height%3D%2224%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%233a032d%22%20d%3D%22M19.28%207.64C19.28%202.17%2015.72%200%209.84%200H0v23.5h5.4V4.88h4.48c2.71%200%204.14.54%204.14%203.16%200%202.6-1.4%203.5-4.14%203.5H5.4l8.11%2011.94h6.35l-6.55-9.17c3.66-.8%205.97-3.22%205.97-6.68zm43.9%202.85a93.9%2093.9%200%2000-1.7%206.89h-.07c-.44-1.66-1.02-3.84-1.73-6.18l-2-6.28h-4.76l-2.04%206.28a88.87%2088.87%200%2000-1.73%206.18h-.06c-.41-1.93-.82-4.17-1.67-7l-1.6-5.46h-5.09l5.95%2018.57h4.88l2.14-7a72.4%2072.4%200%20001.57-5.76h.06c.48%202%20.82%203.4%201.57%205.77l2.13%207h4.9l5.93-18.58h-5.05l-1.64%205.57zm-32.9%209.06c-2.58%200-4.14-2.2-4.14-5.36%200-3.12%201.6-5.36%204.14-5.36%202.55%200%204.1%202.24%204.1%205.4.04%203.15-1.52%205.32-4.1%205.32zm0-15.14c-6.14%200-9.17%204.62-9.17%209.78%200%205.23%203.03%209.78%209.17%209.78%206.14%200%209.16-4.55%209.16-9.78%200-5.13-3.02-9.78-9.16-9.78zm54.69%2013.45c0%203.56-2.75%206.14-6.93%206.14-4.62%200-6.55-2.07-6.55-2.07v-4.65h.14a9.55%209.55%200%20006%202.37c1.57%200%202.31-.6%202.31-1.52%200-.75-.4-1.12-1.76-1.57l-1.94-.64c-2.75-.92-4.95-2.2-4.95-5.7%200-3.47%202.75-5.8%206.92-5.8h.51c3.7.13%205.7%201.62%205.7%201.62v4.79h-.13a9.24%209.24%200%2000-5.67-2.07c-1.63%200-2.34.57-2.34%201.35%200%20.78.6%201.2%201.73%201.6l1.86.68c2.72%201.02%205.1%202.27%205.1%205.47z%22%20style%3D%22fill%3A%20rgb(58%2C%203%2C%2045)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
"favicon": "https://rows.com/favicons/favicon.ico?v=1",
"ogImage": "https://rows.com/_next/static/chunks/media/images/share.b1a7b2709519894.png",
"logoHref": "/product"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Rows'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Try it now",
"reasoning": "Button #1 has a vibrant brand color (#FFC800) and action-oriented text ('Try it now'), making it the primary CTA."
},
"secondary": {
"index": 3,
"text": "View all Templates",
"reasoning": "Button #3 has a transparent background, making it distinct from the primary button's vibrant color, suitable for a secondary action."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "high",
"targetAudience": "tech-savvy professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Rows'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}