San Francisco Compute Company Brand Identity
A complete profile of San Francisco Compute Company's visual system — colors, typography, components, and personality — extracted from https://sfcompute.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://sfcompute.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using San Francisco Compute Company's actual button styles.
Brand Personality
San Francisco Compute Company Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is San Francisco Compute Company's primary brand color?
San Francisco Compute Company's primary brand color is #002FBB. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does San Francisco Compute Company use?
San Francisco Compute Company uses #2254F9 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does San Francisco Compute Company use?
San Francisco Compute Company uses Inter for body text and Georgia for headings. Fonts were detected on https://sfcompute.com/ as part of their live design system.
Does San Francisco Compute Company use a light or dark theme?
San Francisco Compute Company's primary site uses a light color scheme, with a background of #FAFAFA.
Where can I find San Francisco Compute Company's logo?
San Francisco Compute Company's logo is available directly on their site (https://sfcompute.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://sfcompute.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by San Francisco Compute Company.
Methodology
Brand data on this page was extracted from https://sfcompute.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by San Francisco Compute Company.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Georgia",
"role": "heading"
}
],
"colors": {
"primary": "#002FBB",
"secondary": "#155DFC",
"accent": "#2254F9",
"background": "#FAFAFA",
"textPrimary": "#262626",
"link": "#2254F9"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Georgia"
},
"fontStacks": {
"heading": [
"ui-serif",
"Georgia",
"Cambria",
"Times New Roman",
"Times",
"serif"
],
"body": [
"Inter"
],
"paragraph": [
"Inter"
]
},
"fontSizes": {
"h1": "24px",
"h2": "18px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "transparent",
"textColor": "#FFFFFF",
"borderColor": "#2254F9",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.08) 0px 0px 0px 1px, rgba(0, 0, 0, 0.04) 0px 2px 2px 0px"
}
},
"images": {
"logo": "https://sfcompute.com/logo/logo-circle.svg?dpl=dpl_FMpfegpHwGKKCc49VyPhHJhqN4b8",
"favicon": null,
"ogImage": "https://sfcompute.com/images/open-graph/site-og-image.jpg",
"logoHref": "/",
"logoAlt": "SF Compute Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, matches the brand name 'SF Compute', and is linked to the homepage, making it the primary brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "sign up",
"reasoning": "Button #1 ('sign up') is likely the primary CTA due to its action-oriented text and the use of a border color that matches the brand's accent color, making it stand out as a key action."
},
"secondary": {
"index": 0,
"text": "Buy H100s from $1.81/hr",
"reasoning": "Button #0 ('Buy H100s from $1.81/hr') serves as a secondary action with a similar transparent background but a different border color, indicating a less prominent action compared to the primary CTA."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "tech professionals and businesses"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.95,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, matches the brand name 'SF Compute', and is linked to the homepage, making it the primary brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}