ShopMy Brand Identity
A complete profile of ShopMy's visual system — colors, typography, components, and personality — extracted from https://shopmy.us/home. Built for designers, agents, and AI tools.
Primary
#11835A
Accent
#DA0E3F
Body Font
DM Sans
Heading
Karla
Color Palette
Brand palette extracted from https://shopmy.us/home.
Typography
Each font links to its Google Fonts page where available.
primary
DM Sans
heading
Karla
Tobias, Para Supreme Normal, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
Logo
Favicon
UI Components
Live previews rendered using ShopMy's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: young, tech-savvy shoppers
ShopMy Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is ShopMy's primary brand color?
ShopMy's primary brand color is #11835A. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does ShopMy use?
ShopMy uses #DA0E3F as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does ShopMy use?
ShopMy uses DM Sans for body text and Karla for headings. Fonts were detected on https://shopmy.us/home as part of their live design system.
Does ShopMy use a light or dark theme?
ShopMy's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find ShopMy's logo?
ShopMy's logo is available directly on their site (https://shopmy.us/home). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://shopmy.us/home using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ShopMy.
Methodology
Brand data on this page was extracted from https://shopmy.us/home on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by ShopMy.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "DM Sans",
"role": "body"
},
{
"family": "Karla",
"role": "heading"
}
],
"colors": {
"primary": "#11835A",
"secondary": "#4267B2",
"accent": "#DA0E3F",
"background": "#FFFFFF",
"textPrimary": "#808080",
"link": "#DA0E3F"
},
"typography": {
"fontFamilies": {
"primary": "DM Sans",
"heading": "Karla"
},
"fontStacks": {
"heading": [
"Tobias",
"Para Supreme Normal",
"serif"
],
"body": [
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Fira Sans",
"Droid Sans",
"Helvetica Neue",
"sans-serif"
],
"paragraph": [
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Fira Sans",
"Droid Sans",
"Helvetica Neue",
"sans-serif"
]
},
"fontSizes": {
"h1": "70px",
"h2": "18px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"buttonPrimary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderColor": "#000000",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
}
},
"images": {
"logo": 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",
"favicon": "https://shopmy.us/favicon.ico",
"ogImage": null,
"logoAlt": "ShopMy Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, has an alt text matching the brand name 'ShopMy', and is located in a prominent position near the top of the page.",
"confidence": 0.8,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Shop All Categories",
"reasoning": "Button #0 ('Shop All Categories') is selected as the primary CTA because it is the first in the list, suggesting prominence, and all buttons share the same color group, making it difficult to distinguish based on color alone."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "All buttons share the same color group and background color, making it impossible to select a secondary button with a different color."
},
"confidence": 0.7
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "young, tech-savvy shoppers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.7,
"colors": 0.9,
"overall": 0.8
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, has an alt text matching the brand name 'ShopMy', and is located in a prominent position near the top of the page.",
"confidence": 0.8
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}