Siena AI Brand Identity
A complete profile of Siena AI's visual system — colors, typography, components, and personality — extracted from https://www.siena.cx/. Built for designers, agents, and AI tools.
Primary
#0000EE
Accent
#122023
Body Font
Instrument Sans
Heading
Tiempos Text Regular
Color Palette
Brand palette extracted from https://www.siena.cx/.
Typography
Each font links to its Google Fonts page where available.
primary
Instrument Sans
heading
Tiempos Text Regular
Feature Deck Web Light, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using Siena AI's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: business professionals
Siena AI Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Siena AI's primary brand color?
Siena AI's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Siena AI use?
Siena AI uses #122023 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Siena AI use?
Siena AI uses Instrument Sans for body text and Tiempos Text Regular for headings. Fonts were detected on https://www.siena.cx/ as part of their live design system.
Does Siena AI use a light or dark theme?
Siena AI's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Siena AI's logo?
Siena AI's logo is available directly on their site (https://www.siena.cx/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.siena.cx/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Siena AI.
Methodology
Brand data on this page was extracted from https://www.siena.cx/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Siena AI.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Instrument Sans",
"role": "body"
},
{
"family": "Tiempos Text Regular",
"role": "heading"
},
{
"family": "Feature Deck Web Light",
"role": "display"
}
],
"colors": {
"primary": "#0000EE",
"secondary": "#F4EDDE",
"accent": "#122023",
"background": "#FFFFFF",
"textPrimary": "#122023",
"link": "#122023"
},
"typography": {
"fontFamilies": {
"primary": "Instrument Sans",
"heading": "Tiempos Text Regular"
},
"fontStacks": {
"heading": [
"Feature Deck Web Light",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"sans-serif"
]
},
"fontSizes": {
"h1": "80px",
"h2": "64px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"buttonPrimary": {
"background": "#122023",
"textColor": "#0000EE",
"borderRadius": "16px",
"borderRadiusCorners": {
"topLeft": "16px",
"topRight": "16px",
"bottomRight": "16px",
"bottomLeft": "16px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0000EE",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://framerusercontent.com/images/kL7LC48C9HNuGNWImObgKkOgJY.png",
"ogImage": "https://framerusercontent.com/assets/FHZo6GH2CeM1egfYU9t6ZdbpY.jpg",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of being the main brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Book a demo",
"reasoning": "The 'Book a demo' button is likely the primary CTA due to its action-oriented text and distinct dark background color, which stands out as a call-to-action."
},
"secondary": {
"index": 7,
"text": "Read full story",
"reasoning": "The 'Read full story' button is selected as secondary because it has a different background color (light) and serves as a less prominent action."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "business professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of being the main brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}