Home · Branding · Spiral

Spiral Brand Identity

A complete profile of Spiral's visual system — colors, typography, components, and personality — extracted from https://spiraldb.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#000000
Accent
#000000
Body Font
Funnel Display
Heading
Funnel Display

Color Palette

Brand palette extracted from https://spiraldb.com/.

primary
#000000
rgb(0, 0, 0)
accent
#000000
rgb(0, 0, 0)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#101010
rgb(16, 16, 16)
link
#000000
rgb(0, 0, 0)

Typography

Each font links to its Google Fonts page where available.

primary
Funnel Display
Funnel Display Google Fonts →
heading
Funnel Display
Funnel Display Google Fonts →
Geist, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Spiral logo
Logo
Spiral favicon
Favicon
Spiral social image
Social Card

UI Components

Live previews rendered using Spiral's actual button styles.

buttonPrimary
background #FFFFFF textColor #101010 borderColor #101010 borderRadius 33554400px shadow none

Brand Personality

Tone: minimalist Energy: low Audience: unknown

Spiral Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Spiral brand asset featured on spiraldb.com
Image: api.basehub.com
Source: spiraldb.com
Spiral brand asset featured on katonprinting.com
Image: katonprinting.com
Source: katonprinting.com
Spiral brand asset featured on wordpress.org
Image: i0.wp.com
Source: wordpress.org
Spiral brand asset featured on coveractionspremium.com
Image: coveractionspremium.com
Source: coveractionspremium.com
Spiral brand asset featured on shutterstock.com
Image: shutterstock.com
Source: shutterstock.com
Spiral brand asset featured on illustrationagent.com
Image: illustrationagent.com
Source: illustrationagent.com

Frequently Asked Questions

What is Spiral's primary brand color?

Spiral's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Spiral use?

Spiral uses Funnel Display as the primary typeface across body and headings.

Does Spiral use a light or dark theme?

Spiral's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Spiral's logo?

Spiral's logo is available directly on their site (https://spiraldb.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://spiraldb.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Spiral.

Methodology

Brand data on this page was extracted from https://spiraldb.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Spiral.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/spiral.json GET /branding/spiral/llms.txt 
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Funnel Display",
      "role": "display"
    },
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#101010",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Funnel Display",
      "heading": "Funnel Display"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Funnel Display",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#101010",
      "borderColor": "#101010",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://spiraldb.com/favicon.ico",
    "ogImage": "https://api.basehub.com/og/v1/LN9egFzMGURKKHgmZU5Pp/draft/370b6dcde37c6ada28aef/N4Ig%2BmD2BuCmBO8CWATJA7A5iAXCAZgIYA2AzrCAL5A",
    "logoHref": "/v2",
    "logoAlt": "Spiral Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'SpiralDB'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Read the announcement",
      "reasoning": "The button 'Read the announcement' is the only button available and serves as the main call-to-action on the page."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "minimalist",
    "energy": "low",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'SpiralDB'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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