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Stacks Brand Identity

A complete profile of Stacks's visual system — colors, typography, components, and personality — extracted from https://stacks.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#0000EE
Accent
#09090B
Body Font
Söhne Buch
Heading
Reckless Neue Medium

Color Palette

Brand palette extracted from https://stacks.ai/.

primary
#0000EE
rgb(0, 0, 238)
secondary
#011D28
rgb(1, 29, 40)
accent
#09090B
rgb(9, 9, 11)
background
#FAFAFA
rgb(250, 250, 250)
textPrimary
#000000
rgb(0, 0, 0)
link
#011D28
rgb(1, 29, 40)

Typography

Each font links to its Google Fonts page where available.

primary
Söhne Buch
Söhne Buch Google Fonts →
heading
Reckless Neue Medium
Reckless Neue Medium Google Fonts →
Reckless Neue Medium, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Stacks logo
Logo
Stacks favicon
Favicon
Stacks social image
Social Card

UI Components

Live previews rendered using Stacks's actual button styles.

input
background transparent textColor #09090B borderColor null borderRadius 0px shadow none
buttonPrimary
background #09090B textColor #000000 borderRadius 100px shadow none
buttonSecondary
background #EEEEEE textColor #444444 borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: medium Audience: enterprise clients

Stacks Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Stacks's primary brand color?

Stacks's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Stacks use?

Stacks uses #09090B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Stacks use?

Stacks uses Söhne Buch for body text and Reckless Neue Medium for headings. Fonts were detected on https://stacks.ai/ as part of their live design system.

Does Stacks use a light or dark theme?

Stacks's primary site uses a light color scheme, with a background of #FAFAFA.

Where can I find Stacks's logo?

Stacks's logo is available directly on their site (https://stacks.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://stacks.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Stacks.

Methodology

Brand data on this page was extracted from https://stacks.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Stacks.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Söhne Buch",
      "role": "body"
    },
    {
      "family": "Söhne Mono Kräftig",
      "role": "monospace"
    },
    {
      "family": "Reckless Neue Medium",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#011D28",
    "accent": "#09090B",
    "background": "#FAFAFA",
    "textPrimary": "#000000",
    "link": "#011D28"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Söhne Buch",
      "heading": "Reckless Neue Medium"
    },
    "fontStacks": {
      "heading": [
        "Reckless Neue Medium",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Söhne Buch",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "56px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#09090B",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#09090B",
      "textColor": "#000000",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EEEEEE",
      "textColor": "#444444",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://framerusercontent.com/images/vJZpo8sdLuHV0eVqGd3osm4sOoI.svg",
    "ogImage": "https://framerusercontent.com/assets/ssZXqyc0wW2z4LWOgp41hByKUxE.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage, aligning with the brand 'Stacks'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "GET STARTED",
      "reasoning": "Button #0 with text 'GET STARTED' is the primary CTA due to its action-oriented text and dark background color, which stands out as a call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Okay",
      "reasoning": "Button #2 with text 'Okay' is selected as secondary due to its lighter background color, distinguishing it from the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "enterprise clients"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage, aligning with the brand 'Stacks'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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