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Stainless Brand Identity

A complete profile of Stainless's visual system — colors, typography, components, and personality — extracted from https://www.stainless.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#D7D4F0
Accent
#0000EE
Body Font
Geist
Heading
Geist

Color Palette

Brand palette extracted from https://www.stainless.com/.

primary
#D7D4F0
rgb(215, 212, 240)
secondary
#223333
rgb(34, 51, 51)
accent
#0000EE
rgb(0, 0, 238)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#0000EE
rgb(0, 0, 238)
link
#0000EE
rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

primary
Geist
heading
Geist
Geist, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Stainless logo
Logo
Stainless favicon
Favicon
Stainless social image
Social Card

UI Components

Live previews rendered using Stainless's actual button styles.

input
background transparent textColor #0F0F10 borderColor null borderRadius 0px shadow none
buttonPrimary
background #0F0F10 textColor #0000EE borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: medium Audience: developers

Stainless Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Stainless's primary brand color?

Stainless's primary brand color is #D7D4F0. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Stainless use?

Stainless uses #0000EE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Stainless use?

Stainless uses Geist as the primary typeface across body and headings.

Does Stainless use a light or dark theme?

Stainless's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Stainless's logo?

Stainless's logo is available directly on their site (https://www.stainless.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.stainless.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Stainless.

Methodology

Brand data on this page was extracted from https://www.stainless.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Stainless.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#D7D4F0",
    "secondary": "#223333",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "44px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "1px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#0F0F10",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0F0F10",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://framerusercontent.com/images/N2kBZRVlIAERBEiMOVxcysqco7U.png",
    "ogImage": "https://framerusercontent.com/assets/oph4zYTnca2Hxb19dSUa4UNv2c.jpg",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is a visible, wordmark-shaped logo in the header that links to the homepage, aligning with the brand 'Stainless'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "The 'Get started' button is typically the primary call-to-action on websites, encouraging users to begin using the service. It has action-oriented text and is likely intended to drive conversions."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same background color, making it impossible to select a secondary button with a different color. Therefore, no valid secondary button exists."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is a visible, wordmark-shaped logo in the header that links to the homepage, aligning with the brand 'Stainless'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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