Summation Brand Identity

Color Palette

Brand palette extracted from https://www.summation.com/.

Typography

Each font links to its Google Fonts page where available.

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Summation's actual button styles.

Brand Personality

Summation Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: framerusercontent.com

Source: summation.com

Image: framerusercontent.com

Source: summation.com

Image: framerusercontent.com

Source: summation.com

Image: framerusercontent.com

Source: summation.com

Image: framerusercontent.com

Source: summation.com

Image: framerusercontent.com

Source: summation.com

Frequently Asked Questions

Methodology

Brand data on this page was extracted from https://www.summation.com/ on 2026-04-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Summation.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "STK Bureau Sans Book",
      "role": "body"
    },
    {
      "family": "STK Bureau Sans Light",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#0000EE",
    "background": "#F4F4F4",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "STK Bureau Sans Book",
      "heading": "STK Bureau Sans Book"
    },
    "fontStacks": {
      "heading": [
        "STK Bureau Sans Book",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "STK Bureau Sans Book",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EAEAEA",
      "textColor": "#5B5B5B",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml,<svg display=\"block\" role=\"presentation\" viewBox=\"0 0 137 20\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M 124.177 16.737 C 123.988 16.737 123.893 16.642 123.893 16.452 L 123.893 4.804 C 123.893 4.614 123.988 4.519 124.177 4.519 L 126.015 4.519 C 126.204 4.519 126.299 4.614 126.299 4.804 L 126.299 5.703 C 126.299 5.864 126.343 5.945 126.43 5.945 C 126.504 5.945 126.569 5.901 126.627 5.813 C 127.109 5.257 127.598 4.863 128.093 4.628 C 128.615 4.392 129.183 4.272 129.756 4.277 C 131.579 4.277 132.811 4.935 133.453 6.252 C 133.701 6.734 133.855 7.232 133.912 7.743 C 133.971 8.241 134 8.84 134 9.542 L 134 16.452 C 134 16.642 133.905 16.737 133.716 16.737 L 131.878 16.737 C 131.689 16.737 131.593 16.642 131.593 16.452 L 131.593 9.52 C 131.593 8.277 131.382 7.414 130.959 6.932 C 130.565 6.522 129.996 6.317 129.253 6.317 C 128.363 6.317 127.677 6.595 127.196 7.151 C 126.876 7.502 126.642 7.977 126.496 8.577 C 126.365 9.176 126.299 9.988 126.299 11.012 L 126.299 16.452 C 126.299 16.642 126.204 16.737 126.015 16.737 Z M 116.268 16.978 C 115.086 16.978 114.029 16.708 113.095 16.166 C 112.177 15.625 111.455 14.872 110.93 13.907 C 110.419 12.927 110.164 11.816 110.164 10.573 C 110.164 9.359 110.419 8.277 110.93 7.326 C 111.455 6.376 112.177 5.63 113.095 5.089 C 114.029 4.548 115.086 4.277 116.268 4.277 C 117.449 4.277 118.499 4.548 119.418 5.089 C 120.337 5.614 121.088 6.39 121.584 7.326 C 122.109 8.277 122.372 9.359 122.372 10.573 C 122.372 11.801 122.117 12.905 121.606 13.885 C 121.111 14.834 120.361 15.624 119.44 16.166 C 118.521 16.708 117.464 16.978 116.268 16.978 Z M 116.268 14.872 C 116.968 14.872 117.595 14.69 118.149 14.324 C 118.704 13.958 119.134 13.446 119.44 12.788 C 119.761 12.13 119.921 11.392 119.921 10.573 C 119.921 9.783 119.761 9.074 119.44 8.445 C 119.134 7.802 118.704 7.297 118.149 6.932 C 117.595 6.566 116.968 6.383 116.268 6.383 C 115.568 6.383 114.941 6.566 114.386 6.932 C 113.832 7.283 113.395 7.78 113.074 8.423 C 112.767 9.052 112.614 9.768 112.614 10.573 C 112.614 11.406 112.767 12.152 113.074 12.81 C 113.395 13.454 113.832 13.958 114.386 14.324 C 114.941 14.69 115.568 14.872 116.268 14.872 Z M 106.528 16.737 C 106.339 16.737 106.244 16.642 106.244 16.452 L 106.244 4.804 C 106.244 4.614 106.339 4.519 106.528 4.519 L 108.366 4.519 C 108.555 4.519 108.65 4.614 108.65 4.804 L 108.65 16.452 C 108.65 16.642 108.555 16.737 108.366 16.737 Z M 106.528 2.742 C 106.339 2.742 106.244 2.591 106.244 2.513 L 106.244 0.229 C 106.244 0.151 106.339 0 106.528 0 L 108.366 0 C 108.555 0 108.65 0.151 108.65 0.229 L 108.65 2.513 C 108.65 2.591 108.555 2.742 108.366 2.742 Z M 102.829 16.737 C 101.882 16.737 101.167 16.517 100.685 16.079 C 100.204 15.64 99.963 14.901 99.963 13.863 L 99.963 6.822 C 99.963 6.632 99.869 6.537 99.679 6.537 L 98.366 6.537 C 98.177 6.537 98.082 6.442 98.082 6.252 L 98.082 4.804 C 98.082 4.614 98.177 4.519 98.366 4.519 L 99.679 4.519 C 99.869 4.519 99.963 4.424 99.963 4.234 L 99.963 0.285 C 99.963 0.095 100.058 0 100.248 0 L 102.086 0 C 102.275 0 102.37 0.095 102.37 0.285 L 102.37 4.234 C 102.37 4.424 102.465 4.519 102.654 4.519 L 104.623 4.519 C 104.813 4.519 104.908 4.614 104.908 4.804 L 104.908 6.252 C 104.908 6.442 104.813 6.537 104.623 6.537 L 102.654 6.537 C 102.465 6.537 102.37 6.632 102.37 6.822 L 102.37 13.227 C 102.37 13.739 102.443 14.112 102.589 14.346 C 102.735 14.58 103.07 14.697 103.595 14.697 L 104.601 14.697 C 104.791 14.697 104.886 14.792 104.886 14.982 L 104.886 16.452 C 104.886 16.642 104.791 16.737 104.601 16.737 Z M 90.556 16.978 C 89.36 16.978 88.398 16.664 87.668 16.035 C 86.939 15.392 86.574 14.521 86.574 13.425 C 86.574 12.299 87.012 11.414 87.887 10.77 C 88.543 10.288 89.484 9.93 90.709 9.695 L 94.428 8.972 C 94.494 8.961 94.555 8.93 94.603 8.884 C 94.661 8.827 94.686 8.744 94.669 8.665 C 94.596 7.904 94.378 7.341 94.013 6.975 C 93.531 6.493 92.89 6.252 92.087 6.252 C 91.475 6.252 90.928 6.412 90.447 6.734 C 89.98 7.056 89.667 7.495 89.506 8.05 C 89.448 8.226 89.339 8.314 89.178 8.314 L 87.362 8.314 C 87.158 8.314 87.07 8.204 87.099 7.985 C 87.362 6.8 87.96 5.886 88.893 5.243 C 89.827 4.599 90.899 4.277 92.109 4.277 C 92.824 4.277 93.495 4.387 94.122 4.606 C 94.764 4.811 95.303 5.118 95.741 5.528 C 96.325 6.069 96.689 6.705 96.835 7.436 C 96.996 8.167 97.076 9.008 97.076 9.959 L 97.076 16.452 C 97.076 16.642 96.981 16.737 96.791 16.737 L 94.953 16.737 C 94.764 16.737 94.669 16.642 94.669 16.452 L 94.669 15.508 C 94.669 15.348 94.633 15.267 94.56 15.267 C 94.502 15.267 94.443 15.304 94.385 15.377 C 94.064 15.772 93.736 16.072 93.4 16.276 C 92.671 16.744 91.723 16.978 90.556 16.978 Z M 91.037 14.982 C 91.679 14.982 92.262 14.85 92.788 14.587 C 93.459 14.251 93.94 13.805 94.231 13.249 C 94.524 12.679 94.684 11.962 94.713 11.099 C 94.713 10.997 94.684 10.924 94.625 10.88 C 94.567 10.821 94.494 10.807 94.406 10.836 L 91.278 11.45 C 90.432 11.626 89.82 11.889 89.44 12.24 C 89.134 12.547 88.981 12.92 88.981 13.359 C 88.981 13.87 89.164 14.273 89.528 14.565 C 89.907 14.843 90.411 14.982 91.037 14.982 Z M 68.518 16.737 C 68.328 16.737 68.233 16.642 68.233 16.452 L 68.233 4.804 C 68.233 4.614 68.328 4.519 68.518 4.519 L 70.355 4.519 C 70.545 4.519 70.64 4.614 70.64 4.804 L 70.64 5.703 C 70.64 5.776 70.654 5.835 70.684 5.879 C 70.713 5.923 70.742 5.945 70.771 5.945 C 70.829 5.945 70.895 5.908 70.968 5.835 C 71.463 5.279 71.96 4.884 72.456 4.65 C 72.967 4.402 73.528 4.274 74.096 4.277 C 74.84 4.277 75.489 4.431 76.044 4.738 C 76.612 5.045 77.02 5.484 77.269 6.054 C 77.312 6.157 77.363 6.208 77.422 6.208 C 77.48 6.208 77.538 6.164 77.597 6.076 C 78.341 4.877 79.507 4.277 81.097 4.277 C 82.454 4.277 83.467 4.665 84.138 5.44 C 84.809 6.215 85.145 7.319 85.145 8.752 L 85.145 16.452 C 85.145 16.642 85.049 16.737 84.86 16.737 L 83.022 16.737 C 82.833 16.737 82.738 16.642 82.738 16.452 L 82.738 9.147 C 82.738 8.211 82.548 7.509 82.169 7.041 C 81.79 6.559 81.25 6.317 80.55 6.317 C 79.835 6.317 79.26 6.552 78.822 7.019 C 78.472 7.399 78.224 7.89 78.078 8.489 C 77.947 9.074 77.881 9.827 77.881 10.748 L 77.881 16.452 C 77.881 16.642 77.786 16.737 77.597 16.737 L 75.781 16.737 C 75.591 16.737 75.497 16.642 75.497 16.452 L 75.497 9.147 C 75.497 8.241 75.3 7.546 74.906 7.063 C 74.512 6.566 73.965 6.317 73.265 6.317 C 72.915 6.317 72.594 6.383 72.302 6.515 C 72.014 6.644 71.759 6.84 71.559 7.085 C 71.238 7.436 71.004 7.897 70.859 8.467 C 70.713 9.037 70.64 9.798 70.64 10.748 L 70.64 16.452 C 70.64 16.642 70.545 16.737 70.355 16.737 Z M 49.673 16.737 C 49.483 16.737 49.388 16.642 49.388 16.452 L 49.388 4.804 C 49.388 4.614 49.483 4.519 49.673 4.519 L 51.511 4.519 C 51.7 4.519 51.795 4.614 51.795 4.804 L 51.795 5.703 C 51.795 5.776 51.81 5.835 51.839 5.879 C 51.868 5.923 51.897 5.945 51.926 5.945 C 51.985 5.945 52.05 5.908 52.123 5.835 C 52.619 5.279 53.115 4.884 53.611 4.65 C 54.122 4.402 54.683 4.274 55.252 4.277 C 55.995 4.277 56.645 4.431 57.199 4.738 C 57.768 5.045 58.176 5.484 58.424 6.054 C 58.468 6.157 58.519 6.208 58.577 6.208 C 58.636 6.208 58.694 6.164 58.752 6.076 C 59.496 4.877 60.663 4.277 62.252 4.277 C 63.609 4.277 64.622 4.665 65.293 5.44 C 65.965 6.215 66.3 7.319 66.3 8.752 L 66.3 16.452 C 66.3 16.642 66.205 16.737 66.015 16.737 L 64.178 16.737 C 63.988 16.737 63.893 16.642 63.893 16.452 L 63.893 9.147 C 63.893 8.211 63.703 7.509 63.324 7.041 C 62.945 6.559 62.406 6.317 61.706 6.317 C 60.991 6.317 60.415 6.552 59.977 7.019 C 59.627 7.399 59.379 7.89 59.233 8.489 C 59.102 9.074 59.036 9.827 59.036 10.748 L 59.036 16.452 C 59.036 16.642 58.942 16.737 58.752 16.737 L 56.936 16.737 C 56.746 16.737 56.652 16.642 56.652 16.452 L 56.652 9.147 C 56.652 8.241 56.455 7.546 56.061 7.063 C 55.667 6.566 55.12 6.317 54.42 6.317 C 54.07 6.317 53.749 6.383 53.458 6.515 C 53.166 6.646 52.918 6.837 52.714 7.085 C 52.393 7.436 52.16 7.897 52.014 8.467 C 51.868 9.037 51.795 9.798 51.795 10.748 L 51.795 16.452 C 51.795 16.642 51.7 16.737 51.511 16.737 Z M 41.495 16.978 C 39.716 16.978 38.484 16.313 37.798 14.982 C 37.608 14.602 37.47 14.163 37.382 13.666 C 37.309 13.168 37.273 12.518 37.273 11.714 L 37.273 4.804 C 37.273 4.614 37.368 4.519 37.557 4.519 L 39.395 4.519 C 39.585 4.519 39.679 4.614 39.679 4.804 L 39.679 11.735 C 39.679 12.979 39.891 13.841 40.314 14.324 C 40.693 14.734 41.262 14.938 42.02 14.938 C 42.895 14.938 43.573 14.66 44.055 14.105 C 44.376 13.754 44.609 13.278 44.755 12.679 C 44.901 12.079 44.974 11.268 44.974 10.244 L 44.974 4.804 C 44.974 4.614 45.069 4.519 45.258 4.519 L 47.096 4.519 C 47.285 4.519 47.38 4.614 47.38 4.804 L 47.38 16.452 C 47.38 16.642 47.285 16.737 47.096 16.737 L 45.258 16.737 C 45.069 16.737 44.974 16.642 44.974 16.452 L 44.974 15.552 C 44.974 15.406 44.923 15.333 44.82 15.333 C 44.762 15.333 44.689 15.384 44.602 15.486 C 44.135 16.013 43.654 16.393 43.158 16.627 C 42.662 16.861 42.108 16.978 41.495 16.978 Z M 30.898 16.978 C 29.439 16.978 28.199 16.642 27.178 15.969 C 26.157 15.282 25.516 14.302 25.253 13.03 L 25.253 12.964 C 25.253 12.803 25.341 12.723 25.516 12.723 L 27.397 12.723 C 27.557 12.723 27.66 12.803 27.703 12.964 C 27.907 13.607 28.279 14.105 28.819 14.455 C 29.359 14.806 30.051 14.982 30.898 14.982 C 31.641 14.982 32.239 14.843 32.691 14.565 C 33.144 14.273 33.37 13.863 33.37 13.337 C 33.37 12.927 33.231 12.606 32.954 12.372 C 32.677 12.123 32.327 11.933 31.904 11.801 C 31.481 11.67 30.919 11.531 30.219 11.385 C 29.257 11.194 28.476 10.997 27.878 10.792 C 27.29 10.594 26.762 10.246 26.347 9.783 C 25.924 9.315 25.713 8.672 25.713 7.853 C 25.713 6.697 26.143 5.813 27.003 5.199 C 27.864 4.585 28.958 4.277 30.285 4.277 C 31.598 4.277 32.699 4.606 33.588 5.265 C 34.493 5.908 35.083 6.815 35.361 7.985 L 35.382 8.072 C 35.368 8.219 35.273 8.292 35.098 8.292 L 33.413 8.292 C 33.253 8.292 33.151 8.211 33.107 8.05 C 32.888 7.451 32.531 7.005 32.035 6.712 C 31.554 6.405 30.97 6.252 30.285 6.252 C 29.585 6.252 29.038 6.383 28.644 6.646 C 28.25 6.91 28.053 7.268 28.053 7.721 C 28.053 8.087 28.185 8.379 28.447 8.599 C 28.71 8.803 29.031 8.964 29.41 9.081 C 29.804 9.198 30.351 9.323 31.051 9.454 C 32.042 9.644 32.852 9.849 33.479 10.068 C 34.097 10.267 34.649 10.631 35.076 11.121 C 35.528 11.604 35.754 12.277 35.754 13.139 C 35.754 14.309 35.324 15.245 34.464 15.947 C 33.603 16.634 32.414 16.978 30.898 16.978 Z M 19.143 9.323 C 19.143 5.385 15.96 2.194 12.033 2.194 C 8.106 2.194 4.922 5.385 4.922 9.323 L 8.574 9.323 C 8.574 7.408 10.123 5.855 12.033 5.855 C 13.943 5.855 15.491 7.408 15.491 9.323 Z M 0 9.871 C 0 13.808 3.183 17 7.11 17 C 11.037 17 14.22 13.808 14.22 9.871 L 10.569 9.871 C 10.569 11.786 9.02 13.338 7.11 13.338 C 5.2 13.338 3.652 11.786 3.652 9.871 Z\" fill=\"rgb(0, 0, 0)\" height=\"17.00000018571627px\" id=\"W1cI5DqU9\" width=\"133.99999799365304px\"/></svg>",
    "favicon": "https://framerusercontent.com/images/sWfeRBrkQzyB4uyXpSMDjq0VkSI.png",
    "ogImage": "https://framerusercontent.com/assets/5HoFqH2eqDjzibJt6ie3gJa9M.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Summation'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try Summation",
      "reasoning": "The button 'Try Summation' is likely the primary CTA due to its action-oriented text, encouraging users to engage with the platform directly. It shares the same color group as other buttons but stands out due to its direct call to action."
    },
    "secondary": {
      "index": 3,
      "text": "Okay",
      "reasoning": "The button 'Okay' is selected as secondary because it has a different background color (#EAEAEA) and serves a less prominent function, likely related to cookie consent or a similar action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise leaders"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Summation'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Related Brand Profiles