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Tatem Brand Identity

A complete profile of Tatem's visual system — colors, typography, components, and personality — extracted from https://tatem.com/. Built for designers, agents, and AI tools.

Download JSON

Primary

#FFFFFF

Accent

#1D1D1D

Body Font

Inter

Heading

Inter

Color Palette

Brand palette extracted from https://tatem.com/.

primary

#FFFFFF

rgb(255, 255, 255)

accent

#1D1D1D

rgb(29, 29, 29)

background

#0A0A0A

rgb(10, 10, 10)

textPrimary

#F3F3F3

rgb(243, 243, 243)

link

#FFFFFF

rgb(255, 255, 255)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Inter

Inter Google Fonts →

Inter, system-ui, -apple-system, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Tatem's actual button styles.

buttonPrimary

background #1D1D1D textColor #F3F3F3 borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy individuals looking for email solutions

Tatem Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: tatem.com

Source: tatem.com

Image: tatem.com

Source: tatem.com

Image: tatem.com

Source: tatem.com

Image: tatem.com

Source: tatem.com

Image: tatem.com

Source: tatem.com

Image: tatem.com

Source: tatem.com

Frequently Asked Questions

What is Tatem's primary brand color?

Tatem's primary brand color is #FFFFFF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Tatem use?

Tatem uses #1D1D1D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Tatem use?

Tatem uses Inter as the primary typeface across body and headings.

Does Tatem use a light or dark theme?

Tatem's primary site uses a dark color scheme, with a background of #0A0A0A.

Where can I find Tatem's logo?

Tatem's logo is available directly on their site (https://tatem.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://tatem.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Tatem.

Methodology

Brand data on this page was extracted from https://tatem.com/ on 2026-04-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Tatem.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/tatem.json GET /branding/tatem/llms.txt

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFFFFF",
    "accent": "#1D1D1D",
    "background": "#0A0A0A",
    "textPrimary": "#F3F3F3",
    "link": "#FFFFFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "16px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1D1D1D",
      "textColor": "#F3F3F3",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2263%22%20height%3D%2220%22%20viewBox%3D%220%200%2063%2020%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cg%20clip-path%3D%22url(%23clip0_1566_160)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M6.34999%2017.8C6.82499%2017.8%207.24999%2017.75%207.64999%2017.675V15.75C7.29999%2015.8%206.99999%2015.825%206.69999%2015.825C5.27499%2015.825%204.87499%2015.25%204.87499%2014.125V7.025H7.64999V5.175H4.87499V1.875H2.74999V5.175H0.499989V7.025H2.74999V14.425C2.74999%2016.675%204.09999%2017.8%206.34999%2017.8Z%22%20fill%3D%22currentColor%22%20fill-opacity%3D%220.95%22%20style%3D%22fill%3A%20rgba(255%2C%20255%2C%20255%2C%200.95)%20!important%3B%20fill-opacity%3A%200.95%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M13.4549%2017.925C15.1049%2017.925%2016.5549%2017.225%2017.4049%2015.85V17.675H19.4299V9.025C19.4299%207.7%2019.0049%206.725%2018.2299%206.05C17.4049%205.325%2016.2049%204.925%2014.7549%204.925C11.8299%204.925%209.85487%206.525%209.60487%209.125H11.7549C11.9299%207.525%2013.0049%206.625%2014.7549%206.625C16.4049%206.625%2017.3799%207.4%2017.3799%208.675C17.3799%209.15%2017.2299%209.5%2016.9299%209.75C16.6049%2010%2016.0799%2010.15%2015.3299%2010.25L13.6049%2010.475C10.8049%2010.85%209.30487%2012.15%209.30487%2014.275C9.30487%2016.425%2010.9299%2017.925%2013.4549%2017.925ZM11.5549%2014.25C11.5549%2012.975%2012.3299%2012.4%2013.7049%2012.125L15.2049%2011.825C16.3299%2011.6%2016.9549%2011.425%2017.3549%2011.025V12.6C17.3549%2014.9%2015.9549%2016.3%2013.9549%2016.3C12.4549%2016.3%2011.5549%2015.525%2011.5549%2014.25Z%22%20fill%3D%22currentColor%22%20fill-opacity%3D%220.95%22%20style%3D%22fill%3A%20rgba(255%2C%20255%2C%20255%2C%200.95)%20!important%3B%20fill-opacity%3A%200.95%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M27.2484%2017.8C27.7234%2017.8%2028.1484%2017.75%2028.5484%2017.675V15.75C28.1984%2015.8%2027.8984%2015.825%2027.5984%2015.825C26.1734%2015.825%2025.7734%2015.25%2025.7734%2014.125V7.025H28.5484V5.175H25.7734V1.875H23.6484V5.175H21.3984V7.025H23.6484V14.425C23.6484%2016.675%2024.9984%2017.8%2027.2484%2017.8Z%22%20fill%3D%22currentColor%22%20fill-opacity%3D%220.95%22%20style%3D%22fill%3A%20rgba(255%2C%20255%2C%20255%2C%200.95)%20!important%3B%20fill-opacity%3A%200.95%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M35.8824%2017.925C38.6074%2017.925%2040.5824%2016.45%2041.2324%2013.8H39.0074C38.7824%2015.275%2037.6074%2016.175%2035.8824%2016.175C33.6574%2016.175%2032.3574%2014.7%2032.1824%2012.025H41.3824V11.05C41.3824%207.375%2039.1824%204.925%2035.8074%204.925C32.3574%204.925%2029.9824%207.5%2029.9824%2011.425C29.9824%2015.225%2032.2074%2017.925%2035.8824%2017.925ZM32.2324%2010.35C32.5324%208%2033.8324%206.65%2035.8324%206.65C37.8074%206.65%2039.0824%207.975%2039.2074%2010.35H32.2324Z%22%20fill%3D%22currentColor%22%20fill-opacity%3D%220.95%22%20style%3D%22fill%3A%20rgba(255%2C%20255%2C%20255%2C%200.95)%20!important%3B%20fill-opacity%3A%200.95%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M44.1375%2017.675H46.2375V10.625C46.2375%208.25%2047.4875%206.725%2049.5375%206.725C50.4625%206.725%2051.0375%206.95%2051.5375%207.45C52.0375%207.95%2052.2625%208.775%2052.2625%209.85V17.675H54.3875V10.625C54.3875%208.25%2055.6375%206.725%2057.6875%206.725C58.6125%206.725%2059.1875%206.95%2059.6875%207.45C60.1875%207.95%2060.4125%208.775%2060.4125%209.85V17.675H62.5375V9.7C62.5375%208.05%2062.0875%206.8%2061.3375%206.05C60.5875%205.3%2059.6375%204.925%2058.2875%204.925C56.4375%204.925%2054.8875%205.85%2054.0875%207.5C53.5125%205.85%2052.1375%204.925%2050.2125%204.925C48.4625%204.925%2047.0625%205.7%2046.2125%207.1V5.175H44.1375V17.675Z%22%20fill%3D%22currentColor%22%20fill-opacity%3D%220.95%22%20style%3D%22fill%3A%20rgba(255%2C%20255%2C%20255%2C%200.95)%20!important%3B%20fill-opacity%3A%200.95%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22clip0_1566_160%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Crect%20width%3D%2262.5%22%20height%3D%2220%22%20fill%3D%22currentColor%22%20transform%3D%22translate(0.5)%22%20style%3D%22fill%3A%20rgba(255%2C%20255%2C%20255%2C%200.95)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E",
    "favicon": "https://tatem.com/favicon/favicon.svg",
    "ogImage": "https://tatem.com/open-graph?title=Experience%20email%20at%20its%20best",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is larger, visible, located in the header, and links to the homepage, making it the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "The button labeled 'Get started' is the only button detected and uses a dark background color (#1D1D1D) with contrasting text, making it the primary call-to-action on the page."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button exists with a different background color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals looking for email solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is larger, visible, located in the header, and links to the homepage, making it the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Tatem Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tatem Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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