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Teton Brand Identity

A complete profile of Teton's visual system — colors, typography, components, and personality — extracted from https://www.teton.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#BBF0BD
Accent
#BBF0BD
Body Font
Wallop
Heading
Wallop

Color Palette

Brand palette extracted from https://www.teton.ai/.

primary
#BBF0BD
rgb(187, 240, 189)
secondary
#454549
rgb(69, 69, 73)
accent
#BBF0BD
rgb(187, 240, 189)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#1E1E1E
rgb(30, 30, 30)
link
#BBF0BD
rgb(187, 240, 189)

Typography

Each font links to its Google Fonts page where available.

primary
Wallop
heading
Wallop
Wallop, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Teton logo
Logo
Teton favicon
Favicon
Teton social image
Social Card

UI Components

Live previews rendered using Teton's actual button styles.

input
background #FFFFFF textColor #FFFFFF borderColor null borderRadius 1920px shadow none
buttonPrimary
background #BBF0BD textColor #1E1E1E borderRadius 1920px shadow none
buttonSecondary
background #1E1E1E textColor #FFFFFF borderColor #1E1E1E borderRadius 1920px shadow none

Brand Personality

Tone: modern Energy: medium Audience: healthcare professionals

Teton Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Teton's primary brand color?

Teton's primary brand color is #BBF0BD. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Teton use?

Teton uses Wallop as the primary typeface across body and headings.

Does Teton use a light or dark theme?

Teton's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Teton's logo?

Teton's logo is available directly on their site (https://www.teton.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.teton.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Teton.

Methodology

Brand data on this page was extracted from https://www.teton.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Teton.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Wallop",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#BBF0BD",
    "secondary": "#454549",
    "accent": "#BBF0BD",
    "background": "#FFFFFF",
    "textPrimary": "#1E1E1E",
    "link": "#BBF0BD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Wallop",
      "heading": "Wallop"
    },
    "fontStacks": {
      "heading": [
        "Wallop",
        "sans-serif"
      ],
      "body": [
        "Wallop",
        "sans-serif"
      ],
      "paragraph": [
        "Wallop",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "32px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#BBF0BD",
      "textColor": "#1E1E1E",
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1E1E1E",
      "textColor": "#FFFFFF",
      "borderColor": "#1E1E1E",
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2028%2027%22%20fill%3D%22currentColor%22%20class%3D%22h-8%20w-auto%22%20shape-rendering%3D%22geometricPrecision%22%20data-fc-idx%3D%220%22%3E%3Ccircle%20cx%3D%2214%22%20cy%3D%225.21%22%20r%3D%224.483%22%20style%3D%22fill%3A%20rgb(30%2C%2030%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M24.8339%2012.3821H3.16659C1.07468%2012.3821%20-0.456833%2014.3699%200.124252%2016.3672C1.86273%2022.3513%207.41727%2026.7271%2014.0002%2026.7271C20.5832%2026.7271%2026.1378%2022.3513%2027.8763%2016.3672C28.4557%2014.3715%2026.9258%2012.3821%2024.8339%2012.3821ZM14.0002%2024.0355C11.5072%2024.0355%209.48689%2022.0287%209.48689%2019.5522C9.48689%2017.0757%2011.5072%2015.0689%2014.0002%2015.0689C16.4933%2015.0689%2018.5136%2017.0757%2018.5136%2019.5522C18.5136%2022.0287%2016.4918%2024.0355%2014.0002%2024.0355Z%22%20style%3D%22fill%3A%20rgb(30%2C%2030%2C%2030)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.teton.ai/icon.png?icon.0rd4abg59nc2j.png",
    "ogImage": "https://www.teton.ai/teton_thumbnail.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Teton'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Subscribe",
      "reasoning": "Button #1 has a vibrant green background (#BBF0BD) and action-oriented text 'Subscribe', making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Book a demoBook a demo",
      "reasoning": "Button #0 has a dark background (#1E1E1E) and the text 'Book a demo', which is a common secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Teton'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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