The Mobile-First Company Brand Identity
A complete profile of The Mobile-First Company's visual system — colors, typography, components, and personality — extracted from https://www.themobilefirstcompany.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.themobilefirstcompany.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using The Mobile-First Company's actual button styles.
Brand Personality
The Mobile-First Company Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is The Mobile-First Company's primary brand color?
The Mobile-First Company's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does The Mobile-First Company use?
The Mobile-First Company uses #FDF150 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does The Mobile-First Company use?
The Mobile-First Company uses ABCNormal Medium for body text and SF Pro Display Bold for headings. Fonts were detected on https://www.themobilefirstcompany.com/ as part of their live design system.
Does The Mobile-First Company use a light or dark theme?
The Mobile-First Company's primary site uses a dark color scheme, with a background of #161411.
How was this brand profile generated?
This profile was extracted from https://www.themobilefirstcompany.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by The Mobile-First Company.
Methodology
Brand data on this page was extracted from https://www.themobilefirstcompany.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by The Mobile-First Company.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "SF Pro Display Bold",
"role": "heading"
},
{
"family": "Gochi Hand",
"role": "display"
},
{
"family": "Roboto Mono",
"role": "monospace"
},
{
"family": "ABCNormal Medium",
"role": "body"
}
],
"colors": {
"primary": "#0000EE",
"secondary": "#285C55",
"accent": "#FDF150",
"background": "#161411",
"textPrimary": "#161411",
"link": "#FDF150"
},
"typography": {
"fontFamilies": {
"primary": "ABCNormal Medium",
"heading": "SF Pro Display Bold"
},
"fontStacks": {
"heading": [
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"ABCNormal Medium",
"sans-serif"
]
},
"fontSizes": {
"h1": "12px",
"h2": "48px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 10,
"borderRadius": "8px"
},
"components": {
"input": {
"background": "#EBEBEB",
"textColor": "#000000",
"borderColor": null,
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#FDF150",
"textColor": "#000000",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0000EE",
"borderRadius": "15.75px",
"borderRadiusCorners": {
"topLeft": "15.75px",
"topRight": "15.75px",
"bottomRight": "15.75px",
"bottomLeft": "15.75px"
},
"shadow": "rgb(0, 0, 0) 0px 0px 0px 0px"
}
},
"images": {
"favicon": "https://framerusercontent.com/images/mGq7LD4ZKstVXjnBuq9wre67Xw.png",
"ogImage": "https://framerusercontent.com/images/W9lqOgXfJAzKJ1NSgpm1d8tUtr4.jpg"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "No suitable brand logo was found. Candidate #0 is too small and not prominently placed, while Candidate #1 does not match the brand inferred from the page title and URL.",
"confidence": 0.3,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Contact us",
"reasoning": "Button #0 with text 'Contact us' uses the vibrant brand color #FDF150, making it stand out as the primary call-to-action."
},
"secondary": {
"index": 1,
"text": "Join the team",
"reasoning": "Button #1 with text 'Join the team' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "high",
"targetAudience": "tech-savvy professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "No suitable brand logo was found. Candidate #0 is too small and not prominently placed, while Candidate #1 does not match the brand inferred from the page title and URL.",
"confidence": 0.3
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}