The Routing Company Brand Identity
A complete profile of The Routing Company's visual system — colors, typography, components, and personality — extracted from https://theroutingcompany.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://theroutingcompany.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using The Routing Company's actual button styles.
Brand Personality
The Routing Company Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is The Routing Company's primary brand color?
The Routing Company's primary brand color is #1530BD. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does The Routing Company use?
The Routing Company uses #DA5B40 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does The Routing Company use?
The Routing Company uses Open Sans for body text and Maison Neue for headings. Fonts were detected on https://theroutingcompany.com/ as part of their live design system.
Does The Routing Company use a light or dark theme?
The Routing Company's primary site uses a light color scheme, with a background of #F3F2ED.
Where can I find The Routing Company's logo?
The Routing Company's logo is available directly on their site (https://theroutingcompany.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://theroutingcompany.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by The Routing Company.
Methodology
Brand data on this page was extracted from https://theroutingcompany.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by The Routing Company.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Maison Neue",
"role": "heading"
},
{
"family": "Open Sans",
"role": "body"
},
{
"family": "General Grotesque Mono Book",
"role": "monospace"
}
],
"colors": {
"primary": "#1530BD",
"secondary": "#9CA3AF",
"accent": "#DA5B40",
"background": "#F3F2ED",
"textPrimary": "#373736",
"link": "#DA5B40"
},
"typography": {
"fontFamilies": {
"primary": "Open Sans",
"heading": "Maison Neue"
},
"fontStacks": {
"heading": [
"Maison Neue",
"Open Sans",
"Helvetica Neue",
"sans-serif"
],
"body": [
"Maison Neue",
"Open Sans",
"Helvetica Neue",
"sans-serif"
],
"paragraph": [
"General Grotesque Mono Book"
]
},
"fontSizes": {
"h1": "80px",
"h2": "64px",
"body": "12px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#373736",
"borderColor": "#DBDAD5",
"borderRadius": "36px",
"borderRadiusCorners": {
"topLeft": "36px",
"topRight": "36px",
"bottomRight": "36px",
"bottomLeft": "36px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#F3F2ED",
"textColor": "#373736",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#EAE9E4",
"textColor": "#373736",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;base64,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",
"favicon": "https://theroutingcompany.com/favicon-32x32.png?v=45443dc905ce92368f2493817951091e",
"ogImage": "https://images.prismic.io/the-routing-company/fd7de5c1-c44f-4fa3-8ac3-f2fdc716bdcc_9-min.png?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max",
"logoHref": "/",
"logoAlt": "The Routing Company Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 1,
"reasoning": "Selected #1 because it is visible, located in the header, has an alt text matching the brand ('The Routing Company Logo'), and links to the homepage, making it the primary brand logo.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "See our products",
"reasoning": "Button #2 ('See our products') is likely the primary CTA due to its action-oriented text and the fact that it shares the most common background color (#F3F2ED) with other buttons, indicating a primary role."
},
"secondary": {
"index": 1,
"text": "Learn how it works",
"reasoning": "Button #1 ('Learn how it works') is selected as secondary because it has a different background color (#EAE9E4) and provides additional information, which is typical for secondary actions."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses and transportation companies"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 1,
"selectedLogoReasoning": "Selected #1 because it is visible, located in the header, has an alt text matching the brand ('The Routing Company Logo'), and links to the homepage, making it the primary brand logo.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}