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Tofu Brand Identity

A complete profile of Tofu's visual system — colors, typography, components, and personality — extracted from https://www.tofuhq.com/?ref=startups.gallery. Built for designers, agents, and AI tools.

Download JSON

Primary

#BD41F0

Accent

#BD41F0

Body Font

Inter

Heading

Space Grotesk

Color Palette

Brand palette extracted from https://www.tofuhq.com/?ref=startups.gallery.

primary

#BD41F0

rgb(189, 65, 240)

secondary

#A8E40F

rgb(168, 228, 15)

accent

#BD41F0

rgb(189, 65, 240)

background

#F3F3F3

rgb(243, 243, 243)

textPrimary

#170B21

rgb(23, 11, 33)

link

#170B21

rgb(23, 11, 33)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Space Grotesk

Space Grotesk Google Fonts →

Space Grotesk, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Tofu's actual button styles.

buttonPrimary

background #BD41F0 textColor #FFFFFF borderRadius 4px shadow none

buttonSecondary

background #F3F3F3 textColor #170B21 borderRadius 4px shadow none

Brand Personality

Tone: modern Energy: high Audience: tech-savvy professionals

Tofu Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com

Source: tofuhq.com

Image: cdn.prod.website-files.com

Source: tofuhq.com

Image: cdn.prod.website-files.com

Source: tofuhq.com

Image: cdn.prod.website-files.com

Source: tofuhq.com

Image: cdn.prod.website-files.com

Source: tofuhq.com

Image: cdn.prod.website-files.com

Source: tofuhq.com

Frequently Asked Questions

What is Tofu's primary brand color?

Tofu's primary brand color is #BD41F0. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Tofu use?

Tofu uses Inter for body text and Space Grotesk for headings. Fonts were detected on https://www.tofuhq.com/?ref=startups.gallery as part of their live design system.

Does Tofu use a light or dark theme?

Tofu's primary site uses a light color scheme, with a background of #F3F3F3.

Where can I find Tofu's logo?

Tofu's logo is available directly on their site (https://www.tofuhq.com/?ref=startups.gallery). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.tofuhq.com/?ref=startups.gallery using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Tofu.

Methodology

Brand data on this page was extracted from https://www.tofuhq.com/?ref=startups.gallery on 2026-04-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Tofu.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/tofu.json GET /branding/tofu/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Space Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#BD41F0",
    "secondary": "#A8E40F",
    "accent": "#BD41F0",
    "background": "#F3F3F3",
    "textPrimary": "#170B21",
    "link": "#170B21"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "28px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#BD41F0",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F3F3F3",
      "textColor": "#170B21",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2067%2063%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M22.0712%200H66.3074V44.3492L44.236%2063H21.4687V41.5313H0V18.6709L22.0712%200ZM23.37%2041.5313H44.8387V18.1613H21.4687V39.63H1.90129V19.5529L22.7675%201.90129H64.4062V43.4666L43.5402%2061.0987H23.37V41.5313ZM23.37%2039.63V20.0626H42.9374V39.63H23.37Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(243%2C%20243%2C%20243)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M10.0806%2026.9342H6.79297V24.0625H16.3786V26.9342H13.1108V35.8663H10.0806V26.9342Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(243%2C%20243%2C%20243)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M28.7763%2034.3226C27.6078%2033.1541%2027.0137%2031.6885%2027.0137%2029.9853C27.0137%2028.282%2027.6078%2026.8165%2028.7961%2025.6282C29.9844%2024.4399%2031.45%2023.8457%2033.2127%2023.8457C34.9753%2023.8457%2036.4409%2024.4399%2037.6292%2025.6282C38.8175%2026.8165%2039.4117%2028.2622%2039.4117%2029.9853C39.4117%2031.7083%2038.8175%2033.1343%2037.6292%2034.3226C36.4607%2035.4911%2034.9753%2036.0853%2033.2127%2036.0853C31.45%2036.0853%2029.9646%2035.4911%2028.7763%2034.3226ZM35.411%2032.2233C36.0052%2031.6291%2036.3023%2030.8765%2036.3023%2029.9655C36.3023%2029.0544%2035.9854%2028.3018%2035.3714%2027.7077C34.7773%2027.1135%2034.0445%2026.8165%2033.1929%2026.8165C32.3412%2026.8165%2031.5886%2027.1135%2030.9945%2027.7275C30.4003%2028.3217%2030.1033%2029.0742%2030.1033%2029.9655C30.1033%2030.8567%2030.4201%2031.6291%2030.9945%2032.2233C31.5886%2032.8174%2032.3214%2033.1145%2033.1929%2033.1145C34.0643%2033.1145%2034.8169%2032.8174%2035.3912%2032.2233H35.411Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(243%2C%20243%2C%20243)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M7.36719%2057.7123V45.8887H15.7844V48.6812H10.3776V50.6617H15.1704V53.4344H10.3776V57.7123H7.36719Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(243%2C%20243%2C%20243)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M28.2796%2045.8477H31.2899V53.0171C31.2899%2054.344%2032.0623%2054.9976%2033.1516%2054.9976C34.2409%2054.9976%2035.0133%2054.3242%2035.0133%2053.0171V45.8477H38.0435V53.0765C38.0435%2056.5622%2035.6273%2057.8693%2033.1516%2057.8693C30.676%2057.8693%2028.2598%2056.5622%2028.2598%2053.0765V45.8477H28.2796Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(243%2C%20243%2C%20243)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/64fa0ab7e6a23c8805104b2b/652868104284eb3856d4e91d_Tofu%20Fav%20Icon.png",
    "ogImage": "https://cdn.prod.website-files.com/64fa0ab7e6a23c8805104b2b/67ad08ee470306c765c3eaac_Screenshot%202025-02-12%20at%203.47.07%E2%80%AFPM.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Tofu'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Book A Demo",
      "reasoning": "Button #2 has a vibrant brand color (#BD41F0) and action-oriented text ('Book A Demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Start Free Trial",
      "reasoning": "Button #1 has a different background color (#F3F3F3) and supports the primary action with 'Start Free Trial', making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Tofu'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Tofu Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tofu Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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