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TwelveLabs Brand Identity

A complete profile of TwelveLabs's visual system — colors, typography, components, and personality — extracted from https://www.twelvelabs.io/. Built for designers, agents, and AI tools.

Download JSON
Primary
#0000EE
Accent
#30710E
Body Font
Milling Duplex 1mm
Heading
Milling Duplex 1mm

Color Palette

Brand palette extracted from https://www.twelvelabs.io/.

primary
#0000EE
rgb(0, 0, 238)
secondary
#5864ED
rgb(88, 100, 237)
accent
#30710E
rgb(48, 113, 14)
background
#F5F5F5
rgb(245, 245, 245)
textPrimary
#1D1C1B
rgb(29, 28, 27)
link
#30710E
rgb(48, 113, 14)

Typography

Each font links to its Google Fonts page where available.

primary
Milling Duplex 1mm
Milling Duplex 1mm Google Fonts →
heading
Milling Duplex 1mm
Milling Duplex 1mm Google Fonts →
Milling Duplex 1mm, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

TwelveLabs logo
Logo
TwelveLabs favicon
Favicon
TwelveLabs social image
Social Card

UI Components

Live previews rendered using TwelveLabs's actual button styles.

buttonPrimary
background #F4F3F3 textColor #0000EE borderRadius 14px shadow none
buttonSecondary
background #1D1C1B textColor #0000EE borderRadius 18px shadow none

Brand Personality

Tone: professional Energy: medium Audience: developers and tech companies

TwelveLabs Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is TwelveLabs's primary brand color?

TwelveLabs's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does TwelveLabs use?

TwelveLabs uses #30710E as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does TwelveLabs use?

TwelveLabs uses Milling Duplex 1mm as the primary typeface across body and headings.

Does TwelveLabs use a light or dark theme?

TwelveLabs's primary site uses a light color scheme, with a background of #F5F5F5.

Where can I find TwelveLabs's logo?

TwelveLabs's logo is available directly on their site (https://www.twelvelabs.io/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.twelvelabs.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by TwelveLabs.

Methodology

Brand data on this page was extracted from https://www.twelvelabs.io/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by TwelveLabs.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Milling Duplex 1mm",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#5864ED",
    "accent": "#30710E",
    "background": "#F5F5F5",
    "textPrimary": "#1D1C1B",
    "link": "#30710E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Milling Duplex 1mm",
      "heading": "Milling Duplex 1mm"
    },
    "fontStacks": {
      "heading": [
        "Milling Duplex 1mm",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Milling Duplex 1mm",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F4F3F3",
      "textColor": "#0000EE",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1D1C1B",
      "textColor": "#0000EE",
      "borderRadius": "18px",
      "borderRadiusCorners": {
        "topLeft": "18px",
        "topRight": "18px",
        "bottomRight": "18px",
        "bottomLeft": "18px"
      },
      "shadow": "none"
    }
  },
  "images": {
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    "favicon": "https://framerusercontent.com/images/rPgUJ0yBWlnbaATq5j4kUxflLE.png",
    "ogImage": "https://framerusercontent.com/images/HCQkFF3Rw3hgP3u68YqGAP4s.webp",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'TwelveLabs'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start Building",
      "reasoning": "The button 'Start Building' is likely the primary CTA due to its action-oriented text, suggesting a beginning or initiation of a process, which is typical for primary actions."
    },
    "secondary": {
      "index": 2,
      "text": "Developer Hub",
      "reasoning": "The button 'Developer Hub' serves as a secondary action, providing additional resources or information, and it has a different background color group."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'TwelveLabs'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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