Unit Brand Identity
A complete profile of Unit's visual system — colors, typography, components, and personality — extracted from https://www.unit.co/?ref=startups.gallery. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.unit.co/?ref=startups.gallery.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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UI Components
Live previews rendered using Unit's actual button styles.
Brand Personality
Unit Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Unit's primary brand color?
Unit's primary brand color is #3898EC. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Unit use?
Unit uses Suisse International as the primary typeface across body and headings.
Does Unit use a light or dark theme?
Unit's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Unit's logo?
Unit's logo is available directly on their site (https://www.unit.co/?ref=startups.gallery). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.unit.co/?ref=startups.gallery using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Unit.
Methodology
Brand data on this page was extracted from https://www.unit.co/?ref=startups.gallery on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Unit.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Suisse International",
"role": "body"
}
],
"colors": {
"primary": "#3898EC",
"secondary": "#FF4C24",
"accent": "#3898EC",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#CEFFE5"
},
"typography": {
"fontFamilies": {
"primary": "Suisse International",
"heading": "Suisse International"
},
"fontStacks": {
"heading": [
"Suisse International",
"Arial",
"sans-serif"
],
"body": [
"Suisse International",
"Arial",
"sans-serif"
],
"paragraph": [
"Suisse International",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "56px",
"h2": "40px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"buttonPrimary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderRadius": "40px",
"borderRadiusCorners": {
"topLeft": "40px",
"topRight": "40px",
"bottomRight": "40px",
"bottomLeft": "40px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#000000",
"borderColor": "#E6E6E6",
"borderRadius": "20px",
"borderRadiusCorners": {
"topLeft": "20px",
"topRight": "20px",
"bottomRight": "20px",
"bottomLeft": "20px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/67ab6f3014e9ebd84ecef25a/67ab6f3014e9ebd84ecef291_Unit%20Logo.svg",
"favicon": "https://cdn.prod.website-files.com/67ab6f3014e9ebd84ecef25a/67d195658aff807820ec8977_Favicon%2032.png",
"ogImage": "https://cdn.prod.website-files.com/67ab6f3014e9ebd84ecef25a/67e5763fa028b43285075c2a_Linkimage%20(1).png",
"logoHref": "/",
"logoAlt": "The unit logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Unit'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "See all resources",
"reasoning": "Button #1 ('See all resources') is likely the primary CTA due to its prominent placement, use of a dark background (#000000), and clear action-oriented text. It stands out among the other buttons with its bold color and rounded design."
},
"secondary": {
"index": 14,
"text": "Read more: Enterprise-grade financial infrastructure",
"reasoning": "Button #0 ('Read more: Enterprise-grade financial infrastructure') is selected as secondary due to its transparent background, which contrasts with the primary button's dark color, and its informative, less urgent text."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses looking for embedded finance solutions"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Unit'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}