Home · Branding · Vega

Vega Brand Identity

A complete profile of Vega's visual system — colors, typography, components, and personality — extracted from https://vega.io/. Built for designers, agents, and AI tools.

Download JSON
Primary
#FFDF4F
Accent
#037B6D
Body Font
Favoritpro
Heading
Sebenta Trial

Color Palette

Brand palette extracted from https://vega.io/.

primary
#FFDF4F
rgb(255, 223, 79)
secondary
#ACEAD7
rgb(172, 234, 215)
accent
#037B6D
rgb(3, 123, 109)
background
#FBFAF4
rgb(251, 250, 244)
textPrimary
#5B5B5B
rgb(91, 91, 91)
link
#2A1C18
rgb(42, 28, 24)

Typography

Each font links to its Google Fonts page where available.

primary
Favoritpro
Favoritpro Google Fonts →
heading
Sebenta Trial
Sebenta Trial Google Fonts →
Sebenta Trial, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Vega logo
Logo
Vega favicon
Favicon

UI Components

Live previews rendered using Vega's actual button styles.

buttonPrimary
background #FFDF4F textColor #2A1C18 borderRadius 0px shadow rgb(42, 28, 24) 0px 2px 0px 0px, rgb(172, 96, 49) 0px -4px 0px 0px inset, rgb(255, 202, 5) 0px -8px 0px 0px inset, rgb(172, 96, 49) 0px 2px 0px 0px inset, rgb(255, 202, 5) 0px 6px 0px 0px inset
buttonSecondary
background #ACEAD7 textColor #2A1C18 borderRadius 0px shadow rgb(4, 34, 31) 0px 2px 0px 0px, rgb(0, 144, 132) 0px -4px 0px 0px inset, rgb(46, 206, 179) 0px -8px 0px 0px inset, rgb(7, 71, 64) 0px 2px 0px 0px inset, rgb(46, 206, 179) 0px 6px 0px 0px inset

Brand Personality

Tone: modern Energy: medium Audience: security professionals

Vega Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Vega brand asset featured on blog.vega.io
Image: blog.vega.io
Source: blog.vega.io
Vega brand asset featured on blog.vega.io
Image: blog.vega.io
Source: blog.vega.io
Vega brand asset featured on blog.vega.io
Image: blog.vega.io
Source: blog.vega.io

Frequently Asked Questions

What is Vega's primary brand color?

Vega's primary brand color is #FFDF4F. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Vega use?

Vega uses #037B6D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Vega use?

Vega uses Favoritpro for body text and Sebenta Trial for headings. Fonts were detected on https://vega.io/ as part of their live design system.

Does Vega use a light or dark theme?

Vega's primary site uses a light color scheme, with a background of #FBFAF4.

Where can I find Vega's logo?

Vega's logo is available directly on their site (https://vega.io/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://vega.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Vega.

Methodology

Brand data on this page was extracted from https://vega.io/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Vega.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/vega.json GET /branding/vega/llms.txt 
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Favoritpro",
      "role": "body"
    },
    {
      "family": "Sf Pixelate",
      "role": "display"
    },
    {
      "family": "Sebenta Trial",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFDF4F",
    "secondary": "#ACEAD7",
    "accent": "#037B6D",
    "background": "#FBFAF4",
    "textPrimary": "#5B5B5B",
    "link": "#2A1C18"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Favoritpro",
      "heading": "Sebenta Trial"
    },
    "fontStacks": {
      "heading": [
        "Sebenta Trial",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Favoritpro",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Favoritpro",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "62px",
      "h2": "44px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFDF4F",
      "textColor": "#2A1C18",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgb(42, 28, 24) 0px 2px 0px 0px, rgb(172, 96, 49) 0px -4px 0px 0px inset, rgb(255, 202, 5) 0px -8px 0px 0px inset, rgb(172, 96, 49) 0px 2px 0px 0px inset, rgb(255, 202, 5) 0px 6px 0px 0px inset"
    },
    "buttonSecondary": {
      "background": "#ACEAD7",
      "textColor": "#2A1C18",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgb(4, 34, 31) 0px 2px 0px 0px, rgb(0, 144, 132) 0px -4px 0px 0px inset, rgb(46, 206, 179) 0px -8px 0px 0px inset, rgb(7, 71, 64) 0px 2px 0px 0px inset, rgb(46, 206, 179) 0px 6px 0px 0px inset"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/68791f04ead01339340acbbe/68c91f4c834d882b7555d645_favicon.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 9,
    "reasoning": "Selected #9 because it is visible, located in the header, and links to the homepage, matching the brand 'Vega'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get a demo",
      "reasoning": "Button #10 has a vibrant brand color (#FFDF4F) and action-oriented text ('Get a demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "see how it works",
      "reasoning": "Button #5 has a different background color (#ACEAD7) and provides a secondary action ('see how it works')."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "security professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 9,
        "selectedLogoReasoning": "Selected #9 because it is visible, located in the header, and links to the homepage, matching the brand 'Vega'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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