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Vizcom Brand Identity

A complete profile of Vizcom's visual system — colors, typography, components, and personality — extracted from https://www.vizcom.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#4586DA
Accent
#4586DA
Body Font
Matter
Heading
Matter

Color Palette

Brand palette extracted from https://www.vizcom.ai/.

primary
#4586DA
rgb(69, 134, 218)
secondary
#1145A0
rgb(17, 69, 160)
accent
#4586DA
rgb(69, 134, 218)
background
#191919
rgb(25, 25, 25)
textPrimary
#F8F4F1
rgb(248, 244, 241)
link
#4C4CEF
rgb(76, 76, 239)

Typography

Each font links to its Google Fonts page where available.

primary
Matter
heading
Matter
Matter, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Vizcom logo
Logo
Vizcom favicon
Favicon
Vizcom social image
Social Card

UI Components

Live previews rendered using Vizcom's actual button styles.

input
background #E8E3DD textColor #191919 borderColor #424140 borderRadius 4px shadow none
buttonPrimary
background #4586DA textColor #F8F4F1 borderRadius 8px shadow none
buttonSecondary
background #191919 textColor #F8F4F1 borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: high Audience: designers and creatives

Vizcom Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Vizcom's primary brand color?

Vizcom's primary brand color is #4586DA. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Vizcom use?

Vizcom uses Matter as the primary typeface across body and headings.

Does Vizcom use a light or dark theme?

Vizcom's primary site uses a dark color scheme, with a background of #191919.

Where can I find Vizcom's logo?

Vizcom's logo is available directly on their site (https://www.vizcom.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.vizcom.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Vizcom.

Methodology

Brand data on this page was extracted from https://www.vizcom.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Vizcom.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Matter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4586DA",
    "secondary": "#1145A0",
    "accent": "#4586DA",
    "background": "#191919",
    "textPrimary": "#F8F4F1",
    "link": "#4C4CEF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Matter",
      "heading": "Matter"
    },
    "fontStacks": {
      "heading": [
        "Matter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Matter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Matter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "105.982px",
      "h2": "353.28px",
      "body": "16.8291px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#E8E3DD",
      "textColor": "#191919",
      "borderColor": "#424140",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#4586DA",
      "textColor": "#F8F4F1",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#191919",
      "textColor": "#F8F4F1",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2065%2011%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M4.15642%2010.5461L0%200.287248H3.99099L5.99682%205.99116L8.00266%200.287248H11.8696L7.71315%2010.5461H4.15642Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(248%2C%20244%2C%20241)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M16.3311%2010.5461H12.5469V0.287248H16.3311V10.5461Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(248%2C%20244%2C%20241)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M26.6803%200.287248V2.62626L22.2964%207.55051H26.763V10.5461H17.3542V8.16604L21.6967%203.28283H17.5817V0.287248H26.6803Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(248%2C%20244%2C%20241)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M27.0684%205.41667C27.0684%202.27746%2029.3844%200%2032.6517%200C33.4581%200%2034.3473%200.184659%2035.0711%200.533459V3.93939C34.4714%203.54956%2033.851%203.3649%2033.1893%203.3649C31.8866%203.3649%2030.894%204.18561%2030.894%205.41667C30.894%206.64773%2031.8659%207.46843%2033.1893%207.46843C33.851%207.46843%2034.4921%207.26326%2035.0711%206.8529V10.2588C34.2646%2010.6692%2033.3754%2010.8333%2032.5896%2010.8333C29.4671%2010.8333%2027.0684%208.74053%2027.0684%205.41667Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(248%2C%20244%2C%20241)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M41.4653%200C44.7326%200%2047.1933%202.3185%2047.1933%205.41667C47.1933%208.51484%2044.7326%2010.8333%2041.4653%2010.8333C38.1981%2010.8333%2035.7373%208.51484%2035.7373%205.41667C35.7373%202.3185%2038.1981%200%2041.4653%200ZM41.4653%203.40593C40.39%203.40593%2039.4388%204.2882%2039.4388%205.41667C39.4388%206.54514%2040.39%207.4274%2041.4653%207.4274C42.5406%207.4274%2043.4918%206.54514%2043.4918%205.41667C43.4918%204.2882%2042.5406%203.40593%2041.4653%203.40593Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(248%2C%20244%2C%20241)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M51.6354%205.02534V10.5651H47.8512V0.306278H51.6354V1.51682C52.173%200.63456%2053.1242%200.0190307%2054.4477%200.0190307C55.7918%200.0190307%2056.7844%200.634561%2057.3427%201.66044C58.0664%200.47042%2059.3279%200.0190307%2060.5686%200.0190307C62.9053%200.0190307%2064.1667%201.55786%2064.1667%203.95842V10.5651H60.3825V4.98431C60.3825%203.99946%2059.9275%203.44548%2059.1624%203.44548C58.3973%203.44548%2057.901%204.01998%2057.901%205.02534V10.5651H54.1168V4.98431C54.1168%203.99946%2053.6619%203.44548%2052.8968%203.44548C52.1317%203.44548%2051.6354%204.01998%2051.6354%205.02534Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(248%2C%20244%2C%20241)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/68da69e18c8988d039a9f6fe/694ae66a4a93864b1d6b6130_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/68da69e18c8988d039a9f6fe/694b256896dd559dad1f8296_Generic_OpenGraph_1200x630.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 5,
    "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand inferred from the page title and URL.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 7,
      "text": "Get StartedGet Started",
      "reasoning": "Button #4 has a vibrant blue background (#4586DA), which is the brand color, and features action-oriented text 'Get Started', making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Learn moreLearn moreGet StartedGet Started",
      "reasoning": "Button #0 has a dark background (#191919) and offers a secondary action 'Learn more', making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "designers and creatives"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand inferred from the page title and URL.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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