Wiza Brand Identity
A complete profile of Wiza's visual system — colors, typography, components, and personality — extracted from https://wiza.co/. Built for designers, agents, and AI tools.
Primary
#7E43FF
Accent
#26114A
Body Font
Inter
Heading
Inter
Color Palette
Brand palette extracted from https://wiza.co/.
Typography
Each font links to its Google Fonts page where available.
primary
Inter
heading
Inter
Britti Sans, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Wiza's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: B2B professionals
Wiza Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Wiza's primary brand color?
Wiza's primary brand color is #7E43FF. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Wiza use?
Wiza uses #26114A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Wiza use?
Wiza uses Inter as the primary typeface across body and headings.
Does Wiza use a light or dark theme?
Wiza's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Wiza's logo?
Wiza's logo is available directly on their site (https://wiza.co/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://wiza.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Wiza.
Methodology
Brand data on this page was extracted from https://wiza.co/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Wiza.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Britti Sans",
"role": "unknown"
},
{
"family": "Arial",
"role": "unknown"
},
{
"family": "Roboto",
"role": "unknown"
},
{
"family": "Helvetica",
"role": "unknown"
}
],
"colors": {
"primary": "#7E43FF",
"secondary": "#231645",
"accent": "#26114A",
"background": "#FFFFFF",
"textPrimary": "#26114A",
"link": "#26114A"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter"
},
"fontStacks": {
"heading": [
"Britti Sans",
"Arial",
"sans-serif"
],
"body": [
"Inter",
"Arial",
"sans-serif"
],
"paragraph": [
"Inter",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "64px",
"h2": "56px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#3E0079",
"borderColor": "#EEEBF7",
"borderRadius": "10px",
"borderRadiusCorners": {
"topLeft": "10px",
"topRight": "10px",
"bottomRight": "10px",
"bottomLeft": "10px"
},
"shadow": "rgba(47, 1, 151, 0.04) 0px 11px 10px 0px, rgba(47, 1, 151, 0.06) 0px 6px 8px 0px, rgba(47, 1, 151, 0.04) 0px 3px 3px 0px, rgba(47, 1, 151, 0.04) 0px 1px 1px 0px"
},
"buttonPrimary": {
"background": "#26114A",
"textColor": "#FFFFFF",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#26114A",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "rgba(47, 1, 151, 0.01) 0px 11px 4px 0px, rgba(47, 1, 151, 0.04) 0px 6px 4px 0px, rgba(47, 1, 151, 0.06) 0px 3px 3px 0px, rgba(47, 1, 151, 0.08) 0px 1px 1px 0px, rgba(47, 1, 151, 0.08) 0px 0px 0px 1px"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%2045%2016%22%20fill%3D%22none%22%20class%3D%22footer_logo_text%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M3.97952%2015.7616L0%205.17056H2.50623L5.00253%2012.7008L7.61388%205.17056H9.53577L12.1471%2012.7008L14.6327%205.17056H17.1497L13.1494%2015.7616H11.1233L8.57483%208.39853L6.00569%2015.7616H3.97952ZM18.4615%2015.7616V5.17056H20.7277V15.7616H18.4615ZM18.5766%202.38208C18.3117%202.11722%2018.1801%201.78698%2018.1801%201.38969C18.1801%200.992396%2018.3126%200.654701%2018.5766%200.397291C18.8414%200.132431%2019.1791%200%2019.5897%200C20.0002%200%2020.3172%200.132431%2020.5821%200.397291C20.8469%200.654701%2020.9785%200.985775%2020.9785%201.38969C20.9785%201.7936%2020.8461%202.11722%2020.5821%202.38208C20.3172%202.64694%2019.987%202.77937%2019.5897%202.77937C19.1924%202.77937%2018.8414%202.64694%2018.5766%202.38208ZM32.1291%2015.7616H22.6869V14.3513L28.8076%206.96663H22.8019V5.17056H32.0141V6.55941L25.9041%2013.944H32.1291V15.7616ZM37.159%209.4737H40.6684V8.82645C40.6684%208.29755%2040.4316%207.85474%2039.9582%207.49966C39.4848%207.14459%2038.8996%206.96663%2038.2035%206.96663C37.5074%206.96663%2036.9471%207.13714%2036.4803%207.47815C36.0209%207.81253%2035.7668%208.21975%2035.718%208.69981H33.6711C33.7547%207.59981%2034.2348%206.69764%2035.1121%205.99493C35.9894%205.2914%2037.0687%204.93963%2038.35%204.93963C39.6313%204.93963%2040.7486%205.30547%2041.6194%206.03632C42.4967%206.76054%2042.9354%207.67596%2042.9354%208.7834V13.2537C42.9354%2013.5111%2043.0049%2013.7206%2043.144%2013.8803C43.2896%2014.0334%2043.4817%2014.1104%2043.7184%2014.1104C43.9344%2014.1104%2044.1223%2014.0616%2044.282%2013.9639V15.5199C43.8856%2015.7914%2043.4154%2015.9272%2042.8725%2015.9272C42.3709%2015.9272%2041.9322%2015.8055%2041.5565%2015.5613C41.1873%2015.3105%2040.9332%2014.9695%2040.7942%2014.5375C39.868%2015.505%2038.6778%2015.9926%2037.2219%2016C36.0523%2016%2035.0914%2015.6904%2034.339%2015.0705C33.5941%2014.444%2033.2217%2013.6187%2033.2217%2012.5949C33.2217%2011.6273%2033.5701%2010.8642%2034.2662%2010.3072C34.9697%209.75014%2035.934%209.47121%2037.159%209.47121V9.4737ZM35.4879%2012.513C35.4879%2012.9376%2035.6758%2013.2827%2036.0515%2013.5467C36.4347%2013.8116%2036.9256%2013.9432%2037.524%2013.9432C38.3666%2013.9432%2039.1007%2013.7065%2039.7281%2013.233C40.3547%2012.753%2040.6684%2012.1471%2040.6684%2011.4154V11.1647H37.4934C36.8668%2011.1647%2036.376%2011.2863%2036.0209%2011.5305C35.6658%2011.7738%2035.4879%2012.1016%2035.4879%2012.5121V12.513Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(49%2C%2039%2C%2073)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
"favicon": "https://cdn.prod.website-files.com/6883340bfc8ef2bdd680f851/688a298400577dda0da708bb_favicon.png",
"ogImage": "https://cdn.prod.website-files.com/6883340bfc8ef2bdd680f851/688a2a0514eccd4a64e98206_opengraph-wiza.webp",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Wiza'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Create account",
"reasoning": "Button #2 has a vibrant brand color background (#26114A) and action-oriented text ('Create account'), making it the primary CTA."
},
"secondary": {
"index": 1,
"text": "Sign upSign upSign up",
"reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary action ('Sign up'), complementing the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "B2B professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Wiza'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}