Zed Brand Identity

Color Palette

Brand palette extracted from https://zed.dev/.

Typography

Each font links to its Google Fonts page where available.

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Zed's actual button styles.

Brand Personality

Zed Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: zed.dev

Source: zed.dev

Image: zed.dev

Source: zed.dev

Image: images.zed.dev

Source: zed.dev

Image: zed.dev

Source: zed.dev

Image: zed.dev

Source: zed.dev

Image: images.zed.dev

Source: zed.dev

Frequently Asked Questions

Methodology

Brand data on this page was extracted from https://zed.dev/ on 2026-06-15 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Zed.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Writer",
      "role": "body"
    },
    {
      "family": "Plex Serif",
      "role": "heading"
    },
    {
      "family": "Zed Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#2F343E",
    "secondary": "#A9AFBC",
    "accent": "#1348DC",
    "background": "#F5F5F3",
    "textPrimary": "#3B414D",
    "link": "#3B414D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Writer",
      "heading": "Plex Serif"
    },
    "fontStacks": {
      "heading": [
        "__plexSerif_fc47f9",
        "__plexSerif_Fallback_fc47f9"
      ],
      "body": [
        "Writer"
      ],
      "paragraph": [
        "Writer"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "26.4px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#DCE0E5",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1348DC",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgb(5, 55, 148) 0px -2px 0px 0px inset, rgb(230, 239, 254) 0px 1px 3px 0px"
    },
    "buttonSecondary": {
      "background": "#FDFDFC",
      "textColor": "#1348DC",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2295%22%20height%3D%2232%22%20viewBox%3D%220%200%2095%2032%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22w-auto%20h-%5B23px%5D%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M2.93144%201.95429C2.39177%201.95429%201.95429%202.39177%201.95429%202.93144V24.4286H0V2.93144C0%201.31245%201.31245%200%202.93144%200H29.112C30.4178%200%2031.0718%201.57879%2030.1484%202.50214L14.0237%2018.6268H18.5658V16.6115H20.5201V19.1154C20.5201%2019.9249%2019.8638%2020.5811%2019.0543%2020.5811H12.0694L8.71049%2023.9401H23.9401V11.7257H25.8944V23.9401C25.8944%2025.0194%2025.0194%2025.8944%2023.9401%2025.8944H6.7562L3.33618%2029.3144H28.3372C28.8769%2029.3144%2029.3144%2028.8769%2029.3144%2028.3372V6.84002H31.2687V28.3372C31.2687%2029.9562%2029.9562%2031.2687%2028.3372%2031.2687H2.15667C0.850848%2031.2687%200.196896%2029.6899%201.12024%2028.7665L17.1839%2012.7029H12.7029V14.6572H10.7486V12.2143C10.7486%2011.4048%2011.4048%2010.7486%2012.2143%2010.7486H19.1382L22.5582%207.32859H7.32859V19.5429H5.3743V7.32859C5.3743%206.24927%206.24927%205.3743%207.32859%205.3743H24.5125L27.9325%201.95429H2.93144Z%22%20class%3D%22fill-accent-blue%20dark%3Afill-%5Bcolor-mix(in_oklch%2Cvar(--color-accent-blue)_80%25%2Cwhite)%5D%22%20style%3D%22fill%3A%20oklch(0.48%200.23%20264)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M92.454%2022.9431C92.454%2023.2044%2092.6658%2023.4162%2092.9271%2023.4162H94.384C94.6453%2023.4162%2094.8571%2023.628%2094.8571%2023.8893V25.3755C94.8571%2025.6368%2094.6453%2025.8486%2094.384%2025.8486H90.0551C89.7938%2025.8486%2089.582%2025.6368%2089.582%2025.3755V25.1913C89.582%2024.7066%2088.8297%2024.4659%2088.4665%2024.7869C87.3853%2025.7424%2085.8983%2026.2882%2084.1311%2026.2882C80.0283%2026.2882%2077.0098%2023.1524%2077.0098%2018.1704C77.0098%2013.1298%2080.0576%209.96477%2084.1897%209.96477C85.8979%209.96477%2087.3987%2010.5232%2088.5273%2011.5576C88.8785%2011.8794%2089.582%2011.6501%2089.582%2011.1737V6.77462C89.582%206.51334%2089.3702%206.30153%2089.1089%206.30153H85.7764C85.5151%206.30153%2085.3033%206.08972%2085.3033%205.82845V4.34223C85.3033%204.08095%2085.5151%203.86914%2085.7764%203.86914H91.9809C92.2422%203.86914%2092.454%204.08095%2092.454%204.34223V22.9431ZM84.8638%2023.6799C87.6771%2023.6799%2089.582%2021.3648%2089.582%2018.0825C89.582%2014.7416%2087.7357%2012.573%2084.8638%2012.573C82.0211%2012.573%2080.1748%2014.7709%2080.1748%2018.1118C80.1748%2021.3941%2082.0797%2023.6799%2084.8638%2023.6799Z%22%20class%3D%22fill-offgray-1000%20dark%3Afill-white%22%20style%3D%22fill%3A%20oklch(0.063734%200.001859%20262.86)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M67.3121%2026.3175C62.2714%2026.3175%2059.2236%2023.0646%2059.2236%2018.2291C59.2236%2013.6574%2062.2714%209.96484%2067.2535%209.96484C72.0889%209.96484%2074.9316%2013.4522%2074.9316%2017.9947V18.3714C74.9316%2018.6327%2074.7198%2018.8445%2074.4585%2018.8445H62.8C62.5287%2018.8445%2062.3111%2019.0727%2062.3475%2019.3415C62.6831%2021.8156%2064.5057%2023.6214%2067.2828%2023.6214C69.6852%2023.6214%2071.0449%2022.4769%2071.5988%2020.9462C71.6712%2020.7461%2071.8554%2020.6029%2072.0682%2020.6029H74.3363C74.6312%2020.6029%2074.8552%2020.8703%2074.7817%2021.1559C74.0166%2024.1308%2071.5104%2026.3175%2067.3121%2026.3175ZM62.547%2015.8369C62.4621%2016.1177%2062.686%2016.3828%2062.9793%2016.3828H71.2105C71.4918%2016.3828%2071.713%2016.1377%2071.6476%2015.8641C71.2387%2014.1516%2069.7251%2012.6024%2067.1948%2012.6024C64.5755%2012.6024%2063.055%2014.155%2062.547%2015.8369Z%22%20class%3D%22fill-offgray-1000%20dark%3Afill-white%22%20style%3D%22fill%3A%20oklch(0.063734%200.001859%20262.86)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M54.0124%2023.2985C54.2737%2023.2985%2054.4855%2023.0867%2054.4855%2022.8254V18.2621C54.4855%2018.0008%2054.6973%2017.789%2054.9586%2017.789H56.7086C56.9699%2017.789%2057.1817%2018.0008%2057.1817%2018.2621V25.375C57.1817%2025.6363%2056.9699%2025.8481%2056.7086%2025.8481H41.7416C41.4804%2025.8481%2041.2686%2025.6363%2041.2686%2025.375V23.4295C41.2686%2023.3255%2041.3028%2023.2245%2041.366%2023.1419L52.4671%208.6443C52.7054%208.33304%2052.4835%207.8836%2052.0914%207.8836H44.7015C44.4403%207.8836%2044.2285%208.09541%2044.2285%208.35668V12.0995C44.2285%2012.3607%2044.0166%2012.5725%2043.7554%2012.5725H42.0054C41.7441%2012.5725%2041.5323%2012.3607%2041.5323%2012.0995V5.80707C41.5323%205.54579%2041.7441%205.33398%2042.0054%205.33398H56.2104C56.4717%205.33398%2056.6835%205.54579%2056.6835%205.80707V7.75163C56.6835%207.85619%2056.6488%207.95781%2056.585%208.0406L45.4024%2022.5365C45.1625%2022.8475%2045.3842%2023.2985%2045.777%2023.2985H54.0124Z%22%20class%3D%22fill-offgray-1000%20dark%3Afill-white%22%20style%3D%22fill%3A%20oklch(0.063734%200.001859%20262.86)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://zed.dev/favicon_black_16.png",
    "ogImage": "https://zed.dev/img/home/og.webp",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 15,
      "text": "Download nowD",
      "reasoning": "Button #1 has a vibrant blue background, which is a strong indicator of a primary CTA. The text 'Download nowD' suggests an action-oriented purpose, making it the primary call-to-action."
    },
    "secondary": {
      "index": 12,
      "text": "Learn More →",
      "reasoning": "Button #3 has a light background with blue text, making it distinct from the primary button's vibrant blue background. The text 'Learn More →' suggests a secondary action, suitable for a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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